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Essays 31 - 60

Testing Competitive Advantages

simply offering a low price" (Porter, 1985; 120). The premium that the product, or service, can command as a result of this differ...

Disease Prevention and Health Promotion

n.d.). The Substance Abuse and Mental Health Services Administration (SAMHSA) explains that "Ultimately, health promotion activit...

Brand Marketing

same thing as a relationship so to speak. There are others who argue that people do not have such relationships as Fournier sugges...

Understanding the Consumer Decision-Making Process

This 5 page paper summarizes the elements of the consumer decision-making process and considers how marketers can use the consumer...

Analyzing Dream Worlds Mass Consumption in Late Nineteenth-Century France by Rosalind H. Williams

In thirteen pages this paper features a chapter by chapter book analysis on William's examination of how the evolution of consumer...

Buying Green - Studies in Consumer Behavior

had the desired result, but there appears to be a saturation point (Obermiller, et al., 1995). After consumer awareness has been r...

Models for eBusiness

purchase also includes a range of added extras, such as extended warranties and on site maintenance agreements as well as training...

Marketing Mix for a Health Program

where the program will be delivered. The distribution will be mainly for the way that information is delivered as well as informat...

A Proposal to Examine How The Effectiveness of Advertising May be Improved

with the quote "Half the money I spend on advertising is wasted; the trouble is I dont know which half". This indicated the proble...

Secondhand Car Sale Case Study

Buying a used car is a transaction which is covered by the Sale...

Deregulating Public Utilities in Pennsylvania

This 3 page paper evaluates the pros and cons of deregulating Pennsylvania's electric companies, and argues that deregulation woul...

CONSUMER DECISION-MAKING AND MARKETING

some questions and issues that pertain to how marketers try to influence the decision-making factors of consumers when it comes to...

10 Drivers for the Development of Manufacturing Industries in Small Economies

level of income available in an economy to make the purchases it will also increase the pressure on government spending on the wel...

If Marketing Aims To Meet Customer Expectations Why Are Consumer Rights Such An Issue Today?

2003). There are many definition of corporate social responsibility, Kotler and Lee define it as "a commitment to improve communit...

Consumer Behavior

which consumers engage. There are first, the routine purchases like toiletries, groceries and other things purchased on a routine ...

Southwest Airlines and Macroeconomic Influences

demand for the services may increase if they are demanded, but at the very least there is no economic pressure on consumers to red...

Overview of Health Care Costs

In ten pages this research paper examines the costs of health care at consumer, private, state, and federal levels with a consider...

Overview of Mercury and Its Impact

In six pages this paper discusses mercury in an overview of its history, uses, and consumer impact regarding seafood's levels of m...

Transportation As an Acquisition Cost Impacting on Demand

The writer explains how and why costs of transportation will impact on the demand levels of demand justice the team within consume...

UK Retail Car Industry in 2009

decline with an 18.6% fall in sales compared to 2007, with only 63,225 new registrations that month (BBC News, 2008). This was the...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Motivating and Keeping Staff when Expanding into China

of strategic human resource management would be used in order to align the remuneration with the organizational goals. Schuler (19...

K&O

founded by Othman Kamal and Khaled Sadary who inherited a family tailoring business that had been established in 1933. Starting ...

Doing Business in Ethiopia for an American Company

In many cases it is not only the firm that benefits economically but also the African people themselves. Many regions of Africa w...

A Comparison between the Puritans and the Cavaliers

and Cavaliers differ somewhat from those that are associated with Europe. What we most often remember in America is the differenc...

Number One Coffee Shop Not Always Successful

When corporations expand into the global market and are successful, they tend to think they can expand anyplace using the same des...

The Problems of Low Motivations Level in Employees

increased level of dissatisfaction and low morale in employees, possibly related to personal as well as work situations. In 2011...

Sylvania and Its Branding Practices

the products. Effective levels of meaning include attributes, benefits and values in full. A partially effective level of ...

Kirkpatrick's Training Evaluation Model

pages. Level 1: Reaction. This is exactly what it sounds like - what are the reactions and perceptions of the training participant...

Organizational Performance As a Reflection of Organizational Commitment

of commitment, and the way that this applies to the workplace. An interesting model developed by Meyer and Allen (1991) may be ver...