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Essays 91 - 120

Gun Control's Ineffectiveness

In eight pages this paper discusses how gun control legislation has been ineffective because society is the problem, not guns. Se...

Subgrouping, Quality Control, and Statistical Process Control

In five pages this paper discusses control charts and their effects in an overview of the rational behind quality control subgroup...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

How The Sarbanes-Oxley Act Can Help A Firm Protect Its' Cash

is likely to impact on internal controls and protecting cash come under section 404 (Bryan and Lilien, 2005). Under this section ...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Leadership

they are passionate about reaching the vision (ChangingMinds.com, 2008). Jack Welch was an exceptional leader. Welch was describ...

Social Resistance

educating his readership as to the importance of racial harmony. Gaines (1992) primary objective in this story is to point ...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Bight Home Builders Case Study

ahead, he may be held personally accountable for any inaccuracies. In addition to this there is talk of the Chinese government ado...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

Which is the Best Birth Control Method: Pills, Patch, Nuvaring, or Depo Shot?

method is that the criteria for choosing should not limited to its effectiveness alone. Birth control must be easy to use, and it...

Nintendo Wii; Marketing Objectives and Target Markets

dominance over the interactive gaming market. When looking at the marketing objectives for their Wii a similar pattern to t...

Programs of Internal Control

There will be clear and well defined goals, set and understood procedures, the roles of those involved will be clear and there wil...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

4 Articles on Purchase and Inventory Control Management Reviewed

or a cheaper alterative will do the same job. This is the way of controlling spending, but to management costs and spendin...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

Pros and Cons of Gun Control

In nine pages gun control's pros and cons are evaluated based argument fallacies and strengths, opposition, and considers various ...

Arguments for and against gun control

This is based not only on sociocultural factors such as crime rates, but also on different perspectives on the 2nd Amendment. ...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...