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Essays 391 - 420

Assessing a Potential Investment - Southwest Airlines

customer service (Southwest, 2012). The firm has been highly regarded by investor due to the strong financial results that have be...

The Potential of CRM to Improve Satisfaction in a Church Congregation

overcome. 1. Introduction Marketing and ensuring customer/stakeholder satisfaction in non-profit making organisations can be v...

Da Vinci Furniture Marketing Case Study

different from its competitors, with unique characteristics (Morgan, 2009). This may be the result of the ways the product charact...

Family Homelessness and the Impact on Health and Healthcare Provision

as an increased occurrence in low income families it has also been noted that members of minority populations are also over repres...

Environmental Influences on McDonald's

prevent a Canadian Coffey firm using the term McBeans, and a coffee shop in Seattle called McCoffee and in 2009 it lost an eight-y...

Improving Telemarketing Pratices

customers such a demographic data as well as purchase history to assess which product(s) they may be most likely to purchase (Fang...

Marketing of the iPad

are the loyal Apple followers, who are likely to have one or more existing Apple products, such as a iPod or an iPhone, the firm h...

The Way in Which Increasing Globalisation Has Created Increasing Economic Interdependence and Reliance on Nation States

seen as increasingly important with recent financial crisis seeing the need for countries in dire straights receiving support in o...

The Marketing Mix of Southwest Airlines

seen as a maturing industry, and can intensify competition among the largest remaining firms (Hooley et al.,, 2007). The airline i...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Operational Assessment of Apple Inc.

more proactive (Barnes, 2007, p25; Hollins and Shinkins, 2006, p17). The way operations develop may be seen as moving increasingly...

Market Issues

off potential competition (Nellis and Parker, 2006). This provides some protection for new entrants, and it may be argued is likel...

The Challenges and Experiences of Aboriginal and Islander Tertiary Education Students

any hint of shame mixed in with the pride. In some way Higgins already felt different, otherwise she would not have felt this conf...

Russian Standard - Vodka and Banking

Functional brand attributes which were communicated effectively to the customers incorporated these heritage aspects along with qu...

Mainstream Marketing using You Tube and Mobile Devices

desires (Kotler and Keller, 2008). The aspect of targeting means that it is possible for firms to target different markets as the ...

Contents of the Annual Accounts or 10-k

a description of the business and their main products and serves, an overview of the competition, consideration of the risks faced...

Quality Improvement Tools Healthcare

or the frequency level of falls in terms of overall patient numbers. For quality improvement to take place it is necessary not onl...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

Do Minorities Shy Away from Finance Classes?

This four page paper points out that it is difficult to discern a person's culture just by looking. Although it looks like there m...

Current Literature Trends on Change and their Use in Research for Organizations in Crisis

The writer examines the current approaches which are emerging in research concerning organizational change at a time of crisis. Th...

Financial and Structural Analysis of Johnson Matthey

Stakeholders who are interested in a firms ability to repay debts may look at both the financial performance of the firm as the c...

The Nature of Divorce

When looking at various phenomena in society, there are often individual and social factors at work. This paper looks at both and...

Immortality and Tithonus

In a paper of two pages, the writer looks at "Tithonus". The theme of immortality is examined through looking at the poem's mechan...

The Influence of Geography on Responses to a Hazmat Spill, and Consideration of Safety Zones and Decontamination Processes

Geographical conditions can have a significant impact on the way responses to HAZMAT spills are managed. The writer looks at how a...

Assessing and Reducing the Level of Violence against Firemen

The writer looks at the increasing level of violence that faces firefighters, determining the extent of the problem and then look...

The Growth and Evolution of Blogs and E-Learning Resources

Both blogs and e-learning resources have increased on Internet over the past few years. The writer looks at these two trends seen...

Assessment of JetBlue

The writer looks at the airline industry in 2007/8, and assessed the main drivers and success factors. JetBlue is assessed using ...

Leadership and the Importance of Culture, Political Action, and Servant Leadership

This paper is written in three parts, each looking at a concept that can be applied to leadership. The first section looks at how...

Comparing Business Environments in lesser and Higher Developed Counties

The business conditions in lesser developing countries tend to reflect the level of development and the available resources. This...

The Advantages and Disadvantages of Using Expatriates Rather Than Host Country Nationals to Staff Foreign Subsidiaries

and Goshall, 1989). Antal (2000) argues that in order to develop the skills and ability to respond to these challenges there are ...