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Essays 151 - 180

Diet Coke Marketing Plan

In six pages this paper examines Coca Cola in a consideration of a hypothetical problem involving Diet Coke with a recapturing mar...

Budgeting, Cost in the Coca-Cola Company

ABC (activity based costing) and EVA (economic value added) concepts have caused changes in the Coca Cola Company's budgeting and ...

Coca Cola Japan and Strategic Marketing

In three pages this paper discusses Coca Cola Japan in the late 1980s and canned tea product strategic marketing and decision maki...

Strategies of Global Branding

In seven pages this paper discusses various types of global branding strategies including tailored marketing and the blanket singl...

Paper Issues and Global Banking

In eight pages this student submitted case study on Coca Cola considers global banking and raising capital through commercial pape...

Venezuela Coca Cola

In six pages Venezuela and its market potential for Coca Cola are discussed. Six sources are cited in the bibliography....

Financial Markets and Coca Cola

In sixteen pages the financial market is generally considered with the focus then shifting to Coca Cola with value line informatio...

Coca Cola and Strategic Choice

In eleven pages this paper examines strategy in a consideration of Coca Cola from global, corporate, and business perspectives and...

Opportunities and Threats of Coca Cola

have seen advertising become so important within industry that many of the larger corporations now have advertising firms actually...

Advertising's Power

outside of the home to shop for something was very appealing to the consumer. The other big draw was the fact that the average lis...

Coca Cola Out of the Slump

Smith, 2001). The finished beverages that bear the brand name of Coca-Cola are sold in more than 200 countries and, in fact, in th...

Management Challenges of Coca Cola

about it (Rothberg, 1999). When school children became ill after drinking the beverage and parents voiced loud complaints, the com...

Tesco Supermarkets and EDI Integration of Loyalty Cards

In seven pages this paper examines the hospitality industry in terms of the added supply chain value of loyalty card and EDI integ...

Industry Analysis of the Supply Chain and Technology

any company the way it has grown to the current size and position is one that can be seen as a combination of purposeful strategy ...

How to Improve Supply Chain Management at McDonalds

paper is to look at the main elements of that supply chain and consider the way that it operates as well as the potential problems...

Proposal for Research to Assess the Value of Reverse Logistics

lifecycle and what occurs to products after they are sold. Several countries have introduced legislative measures increasing the r...

Retail and Supply Chain Management

at the retail suppliers there are several specialist issues that are not present or present different when suppliers are dealing o...

Starbucks; Core Competences and Value Chain Analysis

out the new format of a coffee bar. He gains a site in the down town area and the first modern format Starbucks opens. The experim...

Amazon’s Value Chain

own premises. A similar model may be argued as existing with the marketplace sellers, thee goods are sold on the Amazon site, Amaz...

Global Value and Supply Chain of Nike

market where there are few barriers to entry and the customers hold a great deal of power due to the high level of substitutes....

The Value Chain at Kellogg's

suppliers in different countries as well as a large number of purchases in the form of wholesalers and retailers, the supply chain...

Implementing XML Supply Chain Management at Riordan

only track goods from the supplier through production to the end users presents challenges, the abulty to automat this would be en...

eBusiness Military Applications

would expect from the private sector. As all of DSCRs direct material suppliers operate in the private sector, DSCR also must mai...

PEFA.COM Case Study

these. For the fishermen in the North, where most of the highest quality fish are located this exposure their catch to a much wide...

Sport Obermeyer Case Study

0.67449 Optimum quantity 1147.851 Isis; Optimum order 1,260 Cost of shortage $26.73 Cost of excess $8.91 Average demand 1042 Stan...

The Importance for Forecasting at Starbucks

To satisfy customers Starbucks need to ensure that they can supply right amount of goods at the right time. The paper discuses th...

Elements of Strategic Supply Management

In twenty two pages this paper discusses strategic supply management in a consideration of its basic components, differences from ...

FedEx Case Study

and as they are in existence they also add costs to the value chain, but are necessary and as such they must be seen to actively a...

The Growth of the Coca Cola Company

does in its own country. At present, Coca Cola is a company that has locations in two hundred countries ("Coca Cola," 2006). It ...

Benchmarketing; Coca Cola and Pepsi

since. The results were used in the media in different countries as well as road shows where the taste challenge would be held. Al...