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Essays 271 - 300

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Analyzing The Caribbean World and the United States - Mixing Rum and Coca Cola by Robert Freeman Smith

security, but also this relationship was a source of stability politically. This event then had a great deal to do with the postw...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

The Importance of the Assurance Role of the Auditor

the annual accounts is to present the financial performance of the company for the last year, with the main stakeholder group bein...

Colombia - Foreign Policy

by the 1970s, mostly left-wing groups (International Crisis Group July). By the 1980s, right-wing groups emerged and by then, the ...

Evolution of Bolivia's Coca Industry

if they do not distribute coca from the mine shop, then the miners would not work" (pp. 42). Cocas spiritual, economic and cultur...

Catherine J. Allen's The Hold Life Has

previously the case" (Allen, 1988: 195). It is a very popular pilgrimage that draws people from all over the region, if not the wo...

The National Railroad Passenger Corporation

The Inspector General for the National Railroad Passenger Corporation is a separate and independent organization. Its purpose is t...

School Pepsi Cola Vending Machine Controversy

New York dumped all soda pop and offers only "100 percent juice drinks from Snapple" (Watson, 2004). In January 2004, Los Angeles ...

China Cola and Profitability Increases

be increased: acquire the resources consumed by the firm at lower prices, perform the firms activities more efficiently, and becom...

Latin America Problems A PepsiCo Case Study

except Venezuela where Pepsi had a 42 percent share to Coca-Colas 11.6 percent share. In fact, in terms of market share, Pepsi cam...

Case Study of PepsiCo in Mexico

it was too late. Molina and his family also controlled a number of other enterprises, including sugar. PepsiCo then made another h...

Increased Corporate Governance Effects Assessment

the long term. A third hypothesis is that these sustainably-minded organizations outperform non-Index firms over the long t...

Auditing Problems and Solutions

done to detect fraud (Calderon & Green, 1994)? It is obvious that there is no simple answer or the problem would not persist; one...

Auditing, Accounting, and the Effects of Technology

Technology, plus the growth of international business, have had a huge impact on this industry, and in this paper, well examine ho...

Impact of Audits on Accident Rates in Hong Kong/A Research Proposal

for all industries the rate is only 17.7 accidents per 1,000 workers (LegCo Panel on Manpower, 2004). The improvement should not...

Application of Auditing Techniques of Information Systems

of the details of transactions as well as balances ("Is Auditing," 2004). CAATs may also produce a large range of audit evidence ...

Project Process and Stages of Time Estimates and Attendance

and documentation to be given to owner, review each requirement against finished product. Project acceptance criteria review betwe...

8 Points of a Productivity Audit

take form. During necessary organizational strategy revisions, the mission statement is one of the first documents addressed; by ...