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Essays 601 - 630

Small Leisure Boat Environmental Audit

environmentally damaging transportation. The chain is very long, and this extended in many directions, so in reality a true total ...

Auditing and Ethics

a stock split that has not yet been announced cannot ethically purchase stock in that company once he has that knowledge. Neither...

Safety Management System Function Audit

In fourteen pages this report examines a business's safety program that is supposed to ensure the reduction of worker injuries and...

Internal Auditing and Institutional Support

chief advocate, and principal educator" (Institute of Internal Auditors, 2011a). As such, the Institute provides a number of criti...

Pepsi Cola Stock Valuation

PepsiCo's stock valuation is calculated in a paper consisting of twelve pages through weighted average cost of capital, the capita...

Consumer Profile of Pepsi Cola

In eight pages this paper presents a consumer profile of Pepsi that includes characteristics, a 4Ps marketing strategy, process of...

Apple; Marketing and Position

on of the target groups for the iPod, she like to listen to music on the go and wants to have up to date fashionable items. The iP...

Cadbury

chocolate, chewing gum and candy. They are competing with a number of other phones that have a range of interests and different ba...

Tracking Marketing Strategy and Integrated Marketing Communications

the bulk of the business. However, today the commercial market is more complex, consumers and business looking to buy goods and ...

Automotive Market's Microeconomic Analysis

to decide to purchase a new car and commit to years of high payments when consumer confidence is low or when the households primar...

Soft Drink Market and Marketing Communications

can also create a level of identification. Diet Pepsi is very effective at communicating, and as the number one diet drink globall...

Singapore and the Marketing of Customer Relationship Management Marketing

argues that it is the share of the customer that is the measure of relationship marketing. Adrian Payne identified six markets ce...

Organizational Marketing Profitability and Market Orientation

p. 36; see also Cooper, 1994). In other literature, the definitions go somewhat deeper. According to Kohli and Jaworski, t...

Preparation for a Study on the Important of Marketing and the Marketing Mix Elements

rather than predominantly reactive to market forces influencing prices (Dognais, 2010). Marketing in terms of promotion and abil...

Marketing Campaigns and Marketing Models

repeat purchase in the car market is likely to have a gap of several years this may not be the best option. This model may have so...

Controversial Marketing's Uses and Value

other aspect that will gain attention. The value may be questionable when negative publicity is received, or the individual...

Societal Marketing and Green Marketing

of long-term health (Bernadette and DSilva, 2002). The Ricoh Group commented that such a strong movement towards green procuremen...

Marketing's Sociocultural Environment

full detail the social-cultural environment as it pertains to marketing - as understanding this environment is important when it c...

Article Review on Market Strategies and Marketing Research

researchers can help in terms of finding relationships when it comes to customer needs and wants (Matthyssens and Vandenbempt, 200...

Interactive Marketing's Value

taking place at the same time to discourage attention. Other forms of marketing such as direct mail and internet marketing have fe...

Emerging Markets' Risks and Rewards

where securities are traded in the public market, is not defined as a developed market by indices such as the Financial Times Indi...

Internal Marketing's Concept and Value

2004). In order to communicate effectively with the employees there needs to be a greater commitment and level of input to win ove...

Local Markets' and International Brand Value Creation

range of reputable sources. These can be used to frame and explain the results that are obtained from primary research. It is also...

Marketing Strategies and PDA Marketing by SONIC

course, that was in the days before PDAs became popular. Still, Sonic could certainly take a leaf from Palms book and work toward ...

Media, Marketing, Customers, Public Relations, and Marketing Questions

that got more than five million responses" (Aaker, 1996; p. 240). 2. Explain why selling private brands often enables large retail...

Marketing Analysis for DuoLine Marketing

In five pages this fictitious company is the focus of a marketing analysis that includes a position statement, marketing statistic...

Marketing's Cross Cultural and Cultural Influences

include language barriers, socio-economic status, religious beliefs, or other forms of restrictions that neglect to include the im...

Marketing Focus Changes and a California Financial Computing Marketing Plan

In twelve pages this paper examines a California based software business's need to change its marketing concentration in a present...

Foreign Markets' Investment

In five pages this paper consider such topics as the Euro and the currency crisis in Asia in a discussion of foreign bonds and sto...

Emerging Markets and Efficient Market Hypothesis

In twenty one pages EMH is examined within the context of the emerging markets of Latin America, Mexico, and Asia. Twenty sources...