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Essays 31 - 60

10 Commandments and the First Amendment's Establishment Clause

In eight pages this paper examines why the public property display of the 10 Commandments is unconstitutional based on the Establi...

Matthew's Gospel

of the Sower in Matthew 13:3-23. This parable talks of a farmer sowing the seed is not to be taken literally. The farmer is an ana...

Positive World Change Through Hinduism

her own path but is not required to acknowledge an intermediary as a prophet (PG). In a revealed religion, if anyone denies the au...

Ethics and the Old Testament

with relatively few regrets about the past. Many of the laws of society can be traced to the tenets of the Ten Commandments...

Contemporary Marketer's Dilemma of Balancing Corporate Profits with Issues of Animal Rights, Social Welfare, and the Environment

a question which is constantly being considered in our courtrooms and in the halls of academia as well. It is one which receives ...

Business Dynamics of ZDNet News

rely on ZDNet to deliver deep insight into IT planning, vendor consideration, and product selection" (ZDNet, 2006). To accomplish...

Frustration And Marketer Performance

violent tendencies. Sometimes the client creates frustration in any number of ways, a reality the marketer must accept given the ...

MARKETERS AND PRODUCT/SERVICE POSITIONING

in a variety of ways (Berry, 2006). Taking our mousetrap above - it can certainly be positioned as a mouse-killer. But to s...

The Ethics of Marketing to Children

children are increasingly seen as a potential target market by marketers. The writer considers the potential ethical issues to mar...

The Use of Psychology in the Development and Use of Brands

positive impression of the product and help to stimulate demand. In order to assess this the first stage is to consider how and wh...

Strategic Analysis of John B. Sanfilippo & Son

JBSS is a major processor, marketer and seller of nuts and nut products, including the Fisher Nut brand. The writer examines the c...

Print Advertising and the Cosmetics Industry

featuring a bride, was a suggestion to single women (Hill, 2002). In other words, the message was that in order to get the man, th...

Is the Marketing Mix Outdated?

guiding tool for decades. During this time the marketplace has changed a great deal. There are increasing forms of media, the pace...

Cultural Influences in the Purchase Decision

subcultures with these cultures, where there may be influences that impact on the way marketing is perceived and received that wil...

Applying Content of Articles on Marketing Regulations

Marketers should be aware of marketing regulations. This paper outlines the content of three articles concerning different aspects...

Marketing Developments

of the internet and both eComerce and mCommerce approaches to marketing is not a new idea, this has been predicted as increasing i...

Soft Drink Marketing

much profit for the company, and all major producers of carbonated soft drinks now offer some type of fruit-based or fruit-flavore...

Understanding the Consumer Decision-Making Process

This 5 page paper summarizes the elements of the consumer decision-making process and considers how marketers can use the consumer...

Defining Public Relations

A 3 page paper providing several definitions of public relations, including the dictionary; the Public Relations Society of Americ...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

The Film The Ten Commandments from a Personal Perspective

because I am religious and watching Moses and his interactions with God is quite enlightening and moving. Like Moses, I feel that ...

Marketing Research Study; Marketing Techniques Used by NBA Teams

where newspaper advertising and strategic planning had higher means. Therefore, although useful, the study was limited as it does ...

Advantages and Disadvantages Associated with Market Segmentation

at the target markets, decide which target markets are best suited to their products and design and market with increased understa...

Renting and Leasing as a Solution to the Commandment Problem for Monopolists of Durable

potential for the price to fall then they may choose to wait until the price falls, they do not want to commit themselves to a pur...

Ethical Issues and the Responsibility of Marketers; Marketing Tobacco, Alcohol and Financial Services

their goods, and while the UK may have controls, many other countries, especially developing countries, do not have those controls...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Motivation for the Purchase of Cosmetic Surgery

are extremely important. The purchase of plastic surgery is undertaken by men and women, but the main target market remains women...

If Marketing Aims To Meet Customer Expectations Why Are Consumer Rights Such An Issue Today?

2003). There are many definition of corporate social responsibility, Kotler and Lee define it as "a commitment to improve communit...

Versatile Shoe's Product Life Cycle

can go from dress to casual with the use of interchangeable sole sections is far more innovative than is the introduction of a fiv...

Canada and the Social Problem of Childhood Obesity

greater importance are the collective changes in social structures and expectations that lead to increasingly sedentary lifestyles...