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Essays 421 - 450
This paper consists of fifteen pages and presents a marketing audit of Volkswagen that includes sales, market share increase objec...
This paper discusses various sales statistics, goals, and marketing strategies used by the Saab Motor Company. This ten page pape...
California and Smoking in the Nineties In 1988, California residents passed Proposition 99. The law increased the tax on ea...
specialty telecommunications equipment for fledgling competitors to AT&T and independent telephone companies. Tellabs first truly ...
In five pages this fictitious company is the focus of a marketing analysis that includes a position statement, marketing statistic...
In four pages this paper examines 3 different global countries that involve beer brewing such as Mexico's Grupo Modelo, Great Brit...
by which to infiltrate an already existent market goes to show that perseverance and a belief in ones performance abilities are tw...
In eight pages foreign manufacturers are compared with their Anheuser Busch American counterpart in an examination of company repo...
In twenty pages Iridium is examined in a company profile that includes financials and sales declines. Twelve sources are cited in...
The writer uses data provided by the student concerning the operations of investment plans by a company to prepare a budget, calcu...
Lululemon Athletica has to make a strategic decision concerning the way that they will increase sales. The writer presents a situa...
limited to car, property, life2 and commercial insurance policies. The firm acts as an intermediary, with packaged insurance pro...
The writer looks at the way AXA operated and identifies the after sales service area as having room for improvement and then sugge...
so it may be argued that there is not a specific motivation to increase the division prices, but with profit targets themselves th...
(Cardos and Pete, 2010). The firm sells may different types of product, including chicken nuggets (known as McNuggets); this is ...
Ethos for $7.7 million in 2005 which supports funding of safe drinking water projects run by non profit making organizations. Thes...
leadership has been able to adapt and change to meet the needs of the market is changing, and create success. Once again...
to "identify work activities, tasks and responsibilities . . . and working conditions to perform the job (Job Analysis Methods, 20...
2008 brought about changes for many large organizations, especially those in the automotive industry. General Motors (GM) faced so...
various characteristics such as the range and variety, the quality of the product, the features such as the use of brand names as ...
axis and price on the Y axis (Nellis and Parker, 2006). The demand line moves in the opposite direction; a downward slope, this sh...
epitomised with optimal pricing. In a perfect model of optimal pricing, also know as perfect price discrimination the company will...
The writer looks at the fictitious case of Kudler Fine Foods, assessing the way a marketing campaign to support internet sales may...
The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...
In a competitive environment a firm has to be able to adapt and adjust, understanding the environment within which it is operating...
in Europe the firm has slopped further behind, and as such Toyota have a strong leadership position in number units sold. The fir...
The writer examines a case study on Bundy Asia Pacific supplied by the student. The case study is set in the 1990s, when Bundy, a ...
the same general trend will be seen, this is usually performed using the ordinary least squares (OLS) method (McCullagh and Nelder...
bank? This means assessing whether nor not the bank were intending to create a contract. The bank are claiming that this was not t...
In eight pages this paper discusses marketing in a general overview that includes conceptual definition and consideration of such ...