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Essays 691 - 720

Strategy at and for General Motors

"employee pricing" incentives, eliminated Oldsmobile after a century of continuous production and formed alliances with others. T...

Nokia in China

market and market share is growing in a rapidly expanding market (Yin, 2006). For Nokia, or any of the companys existing or pote...

Coca-Cola and Pepsi - Cola Wars

help to increase the overall market size, which has had significant costs. But as consumer tastes change and market demand shift a...

Planning the Marketing of a New Restaurant in Australia

in well with the current market trends. Opening a restaurant where the differentiation is gained not only with the menu itself, b...

Effective Marketing Communication and Element Integration

In ten pages this paper examines integrated marketing communications in an evaluation of its effectiveness in sales promotion, dir...

Situational Analysis of Hypothetical RubberAll Beltway Fan Belt Production

In eight pages this paper presents a situational analysis of a hypothetical company in a consideration of marketing and marketing ...

United Kingdom Online Banking

In five pages this paper discusses banking on the Internet as it relates to the United Kingdom in a consideration of social and co...

Ohio's Banc One's Technological Approach

In five pages Harvard Case Study 9 582 091 on the technology approaches of Banc One of Ohio and how this led to its banking indust...

December 2000 Conference on Corporate Governance

In fourteen pages this Federal Reserve Bank sponsored conference with SEC Chairman Arthur Levitt as keynote speaker is examined wi...

Division III Athletic Program Marketing

In twelve pages Division I, Division II, and Division III marketing differences are among the topics considered in a discussion of...

Overview of Marketing Services and Differences

In three pages marketing products and marketing services differences are examined with the 4P's among the topics of discussion. T...

Market Research and Answers to 2 Questions

In five pages questions on conducting market research and marketing differences between services and products are answered. Three...

ECB and the Economy of Europe

In ten pages this paper considers the Euro, the economy of Europe, and how it is managed by the European Central Bank, with long a...

United Kingdom's Fraud Cases and Accounting Regulatory Authorities

In ten pages this paper examines cases of Wickes BCCI, Maxwell, Guinness, and Barings Bank in a consideration of UK accounting reg...

Change and the UK Accounting Regulatory Framework

In ten pages the problems with the United Kingdom's accounting regulatory framework are examined in a consideration of such cases ...

Economy of Turkey and the Impact of the Failed Turkish Banking System

In twenty pages this paper examines how the failed Turkish banking system contributed to the country's economic collapse. Eleven ...

Marketing and the Impact of the Euro

In nine pages this paper examines the marketing of a UK cheese producer in terms of the impact the single Euro currency will have ...

U.S. Banking and Money

In eighteen pages this report examines U.S. monetary and banking systems with a consideration of money supply and the role played ...

Photos4u Marketing Plan

In ten pages this paper examines a new photography studio's marketing plan in a city of California with 200,000 in a consideration...

Crisis in Hong Kong

In five pages this paper examines the process of marketing and how Hong Kong faces a crisis situation that will involve developing...

Globalization and Canadian Governance

Iin twelve pages the governance of Canada is discussed in a consideration of the effects of globalization and recent issues involv...

Traditional Chinese Medicine Marketing

In nine pages Good Health Hong Kong is examined in a discussion of marketing traditional Chinese medicines with market expansions ...

Ever Ready Batteries Marketing Strategies

In twenty one pages this paper examines long term marketing strategies that would enable Ever Ready to retain its battery market s...

Global Brokerage Activity and the Influence of Technology

In fifteen pages this paper discusses how technology has influenced investment banking activities in the United States, Great Brit...

Banking Industry and Computer Technology

banking, and so on. Workplaces are good places to examine how the dreams and dilemmas of computerization really work out for larg...

UK Computer Service

In six pages a plan to market a small specialty software business is outlined and includes research, businsess to business conside...

Small Business and the Marketing of Computer Services

In seven pages this paper examines small business in an assessment of end to end computer systems services marketing with marketin...

Bank One's Hiring Problems

In five pages this paper examines the 2001 hiring problems at Bank One in an emphasis upon economic situations that have impaired ...

China Tobacco Company Creation

with even a modicum of business savvy knows that any number of factors can go awry. Therefore, getting a business up and running ...

Hollywood Celebrities and Consumer Behavior

In eight pages the marketing of Hollywood celebrities as a way of targeting consumer markets is examined by considering such impor...