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Essays 1411 - 1440

Transformation of the City Bank of New York Into Citibank

In twenty pages this report considers this important banking institution and speculates what the future may have in store. Fiftee...

Roc Ola Electronics' Marketing Plan

In five pages this Roc Ola Electronics' marketing plan includes problems statement and justification, market action alternatives a...

Milk and a Marketing Plan

In five pages this paper examines the problem of marketing milk in a plan that includes the problem itself, its justification, mar...

Chiropractic Services Marketing Plan

In five pages this paper examines a new chiropractor's marketing plan in a consideration of advertising strategies, competition, m...

Creating a Brazilian Market for America Online

In a paper that contains five pages the ways in which AOL can enter the market in Brazil are examined in terms of developing a str...

Movie Marketing Aspects

In seven pages movie marketing approaches are examined in a comparative consideration of the methods used to market films Being Jo...

Gymboree, France and Business

In nineteen pages the proposed Gymboree entry into France's children's clothing market is assessed with the conclusion that it sho...

Overview of One Stop Banking

In ten pages this paper discusses the appeal of one stop banking. Eight sources are cited in the bibliography....

Internet Provider Marketing

In fifteen pages this paper examines how to market the recently merged Erol and Mindspring to effectively compete with the likes o...

Top2Bottom Snowboards Case Study 1

a variety of networking capabilities. Those like Blade who have established a sense of innovation within the framework of their i...

Health Care Market and Price Elasticity

is reliant on complimentary products, such as cars sales may be affected by the sale of petrol a cross-elasticity may exist. In me...

Germany's Business Climate

In five pages this paper examines Germany's business, economic, and political climate with duties, taxes, banking, risk, and stra...

Strategies of Global Branding

In seven pages this paper discusses various types of global branding strategies including tailored marketing and the blanket singl...

England's 1999 Rise in Interest Rates

when rates rise. Regarding monetary policy in general, most central bankers are hostile to the idea of trying to puncture bubbles...

BMW's X5 SUV Marketing

In twenty one pages this paper examines the X5 sports utility vehicle in a consideration of the market potential it represents to ...

Marketing Department Channel Selection

In twelve pages this paper discusses the changes in marketing strategy in this consideration of marketing channel selection. Thir...

Consumer Profile of Pepsi Cola

In eight pages this paper presents a consumer profile of Pepsi that includes characteristics, a 4Ps marketing strategy, process of...

An Economic Comparison Between the U.S. and Austria

In a paper consisting of six pages the differences and similarities between American and Austrian economies are examined and inclu...

Wal-Mart and Kmart, Marketing Strategies

This paper addresses the current marketing strategies utilized by these two companies as well as their current marketing focus. T...

Pokemon Products' Marketing

In five pages this paper examines marketing strategies as they apply to Pokemon products with a definition of the 4Ps provided alo...

Marketing Strategies for Bristol Myers Squibb

In eight pages various corporate marketing strategies are explored in a report that discusses the company's shortcomings and succe...

Internet Banks

In a paper consisting of ten pages it is argued that Internet banks must be considered branches since even though it is not a phys...

Banking Industry and Information Systems

culture to support effective marketing, sales, and service processes. CRM applications can enable effective Customer Relationship ...

Goldman Sachs, UBS, and Technology

argued to be the potential source of a competitive disadvantage. However, information technology, although a single phrase can enc...

U.S. Bancorp, Goldman Sachs, and Uses of Technology

also building for the future. Current Issues and Trends Today, office automation and the use of Internet and Intranet appli...

Segmentation and Questions on Marketing

Nike and Reebok traded leading positions in their industry and each marketed to teens using star athletes. One of the primary cha...

Segmentation and Marketing Questions 2

Southern Italy remains economically depressed. Clearly, marketing efforts in Northern Italy have the greatest promise of success ...

Tao Principles Applied to the World Bank

billion (Capital goes global, 1997). That trend slowed some after the advent of the Asian currency crisis in 1997, but it slowly ...

U.S. and Argentina Banking Systems

with - or rather resisting - International Monetary Fund (IMF) requirements for gaining loans from that source, but preferred to r...

UBS Investment Ban, Goldman Sachs, and Implementation of Technology

also building for the future. Current Issues and Trends Today, office automation and the use of Internet and Intranet appli...