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Essays 601 - 630

CSR and PR Public Relations: Corporate Social Responsibility (CSR)

and the customers of The Body Shop, the stakeholders involved are those who not only invest directly in the company but also those...

Best E-Business Practices and Policies

information for the purpose of making a purchase. The best and most successful Internet businesses offer only high-quality produc...

A SWOT Analysis of Gateway Inc.

approach, first by telephone and then adding the Internet (Gateway, 2004; Dell, 2004). Since these were the only two computer comp...

Fakhrawi Bookshop in Bahrain's Marketing

business in Chapter 1, and Chapter 2 examines the companys external environment. This includes the political and technological en...

Hypothetical Scenario on Succession Planning

but is not expert enough to offer training to employees or management in this field. The best the consultant could do in that area...

New Home Loan Program and Countrywide Financial

a potential customer may be evaluating how much mortgage s/he can afford. Available calculators target individuals seeking to con...

Ritz Carlton Hotels and Guest Satisfaction Improved Through Customer Information Databases

staff member who hears or sees information that they believe will make the guest more comfortable (Berinato, 2002). The Ritz-Car...

L.L. Bean Memo to Customer Service, Poster, and Speech

be in contact with customers by telephone, Internet, email and "snail mail," with the most common forms of initial contact being b...

United Airlines' Marketing Audit

In twenty pages this paper presents a marketing audit of United Airlines in a consideration of financial performance, customer dis...

Ameritech's Culture and Customer Service

In thirty pages Ameritech following its SBC Communications' acquisition is examined in terms of its present state of competition a...

Age of the Dot Com and Customer Service

the mall to go Christmas shopping. Today, online shopping provides an alternative for weary shoppers. But one thing that people ca...

Software Testing Business

In ten pages this paper assesses the satisfaction of customers in this consideration of a software testing business in a discussio...

Competitive Environment and Customer Retention

In eight pages the benefits of customer corridor mapping and the ways in which it can be used in increasing customer satisfaction ...

Airlines and Customer Satisfaction

In ten pages airlines and customer satisfaction are discussed in light of the number of formal complaints filed to the Department ...

Advertising to the Global Community

segments, whatever those segments may be. Many nations have less well-developed sources of market information than are available ...

The Cronan v Net Case

This case is evaluated in respect to employee relations and what outcome might have been seen had things been different. This case...

Leadership Secrets of Attila the Hun by Wess Robert

The main points of the book are the principles for successful decision making, delegation and negotiation, and building of morale....

Business Success and the Role of Customer Satisfaction

In four pages customer surveys and marketing trends are employed in a consideration important securing customer relationships are ...

PR and the Digital Revolution

In fifteen pages this paper examines how public relations are faring in the digital revolution in a consideration of such companie...

Internet Banking

In a paper consisting of ten pages Internet banking is examined from customer and banking perspectives and also considers how one ...

The Role of Advertisers and Public Relations in persuading women to smoke

that while the aesthetic nature is specifically associated with each passing era, the fundamental approach to reaching a female au...

The Impact of Corporate Culture on Customer Services - A Proposal for Case Study Research

The writer presents a proposal to assess the link between corporate culture at an airline and the reasons for poor levels of custo...

Using Statistics - Nyke and the One Size Shoe Plan

The writer uses statistics in a case designed to show how statistical analysis can help with the decision making process. Nyke, a ...

Service Issues in the PC Industry: Dell and Gateway Compared

the company is out of the water. Gateway realized it had a problem and got out and seemingly is doing better, but Dell continues t...

Strategic Plan for Dell

computer users - and therefore buyers - insist that they will not purchase another Dell computer unless and until Dell provides so...

Creating Loyalty in Airline Customers

competitive advantage. Airlines have sought to do this in different ways, for example, Singapore Airlines used the smiling air ho...

Self Service Kiosks for Hotel Check-in and Check-out

A 5 page paper discussing the development and use of kiosks for use in hotel lobbies that customers can use to check in, select th...

HRM and Training at Mobil

potential areas of improvement may be identified and the positive areas may serve as an example to other oil companies. 2. Litera...

The Problem with British Airways

can extrapolate the employee relations is the way in which this relationship takes place. Gospel and Palmer also note that there ...

UP IN SMOKE: PUBLIC RELATIONS FOR CIGARETTES

praised for its positive response and appropriate reaction to the crsis (Zoulas). The reaction, in other words, was immediate - an...