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Essays 241 - 270

Marketing at Disney

brand integration, sponsorships, broadband video, and mobile devices" (Information Today, 2008, p. 27 and other formats. The lab i...

A Multinational Real Estate Company

billion worth of commercial, agricultural and residential real estate annually" (Knight Frank, Factsheet, 2010, p. 1). Every offic...

United Kingdom's Marks and Spencer Mistakes

(2002). Next continues to be a force to reckon with even though it seems that M&S was able to lead Britain through the 1990s. Inde...

A SWOT Analysis of a Surfboard Company

sponsored surfers on the boards, that is an advertisement for the company as well. At Channel Islands Surfboards web site there a...

Promoting the Use of U.S. Tobacco in the International Market

international markets? Are countries doing anything (similar to what the U.S. did) to try to limit smoking and its hazardous probl...

Analyzing ImClone Systems

The drug that ImClone hopes to hang its hat on is Erbitux, which was developed to target and block Epidermal Growth Factor Recepto...

Process of Entrepreneurship

(Streeter, 2002).There needs to be an examination of the market. To see if this is one that the idea may fit into commercially. C...

Sam Adams Beer

The writer examines the Boston Beer Company, which manufactures Sam Adams. The writer discusses the company's market position and ...

Overview of Perrigo Company

In eighteen pages the Perrigo Company is presented in an overview that examines the company's management strategy and applies a si...

A Sales Presentation Sample

This five page paper describes an anonymous company's sales presentation and includes discussions of plans featuring sample cost a...

The Campbell Soup Company Case

Campbell's Soup Company is the focus of this paper that looks as at a variety of issues concerning the company's strengths. This s...

A Case Study for Amazon.com

The current position of online retailer Amazon.com is considered in ten pages first in terms of its strategic position and then di...

'Brackett Heating and Air' and the Microeconomics of Future Planning

In seven pages this report presents a case study of a fictitious company and how microeconomic factors will affect the company's f...

Spain and Ford Motor Company

In six pages this paper based upon Harvard Case 9 380 091 examines Spain's complaints regarding Ford Motor Company's alleged breac...

J. Peterman Company Analyzed

to secure money from venture capitalists eventually, after a great deal of persistence. * Petermans idea was somewhat original in...

Sliders - A White Castle Case Study

has also become very diversified. Almost any hand-held food is found in the quick service restaurants, like chicken wings and chic...

Economic Principle Basics and Campbell Soup Company

In ten pages various economic principles such as unemployment, inflation, recession, and wages are explored with the focus being o...

Customer Letter of Complaint and Company Response

In five pages this paper involves a student writing assignment involving a customer letter to a company regarding receipt of a def...

Saturn Corporation and Employee Training

Saturn Corporation stands head and shoulders above many other companies in regard to the quality of their employee training effort...

Internet Telephony Industry IDT, VocalTec and the Internet Telephony Industry

In five pages Israel's VocalTec and the American IDT companies are contrasted and compared in an assessment of the Internet teleph...

Budgeting, Cost in the Coca-Cola Company

ABC (activity based costing) and EVA (economic value added) concepts have caused changes in the Coca Cola Company's budgeting and ...

DuoLine Marketing Plan

In five pages this fictitious 2 fragrance atomizer company is considered via a marketing plan that presents a company introduction...

Corporate Overview of Philip Morris Tobacco Company

In fifteen pages this corporate overview of Philip Morris Tobacco Company includes corporate objectives, marketing tactics and str...

A Plan for Change - Improving Innovation and Motivation

The writer presents a report style paper which examines problems in the company and present recommendations. The problem identifi...

Comparing the Promotional Activities of Timex and Rolex

undertaken in a localised manner. However, although there is the use of the internet it is the printed media and the telev...

Business Ethics and Policy

religious ideology) and the various "sciences" of business (Parker S27). Quite often these arguments have attempted to negate the ...

Change Management Case Studies

This essay reports the experiences of two companies that wanted and needed to make changes. The managers in one company adopt more...

Civilians Working In War Zones

There is the risk of capture or immediate death or permanent injuries. And, what is only recently being published, there has been ...

Financial Management of Domestic and Multinational Business

the management of costs. The movement of jobs to developing countries is one way that costs have been decreased, this was until re...

Quick Lube Case Study

to the past relationship between Super Lube and the franchisee. However, the main issue is that power that Houston will have over ...