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Essays 781 - 810

Brand by Henrik Ibsen, Community and the Individual

In 5 pages this paper discusses Henrik Ibsen's obscure play and considers how this theme is reflected in the drama's characters. ...

Sylvania and Its Branding Practices

the products. Effective levels of meaning include attributes, benefits and values in full. A partially effective level of ...

Man's Nature in Nathaniel Hawthorne's 'Ethan Brand,' 'The Birthmark,' and 'Young Goodman Brown'

barely stood aside to let the narrow path creep through, and closed immediately behind. It was all as lonely as could be; and ther...

Marketing Principles, Brand Loyalty and Globalization

A good deal of literature has been prepared on the topics of global brands and localization -- or standardization -- of global bra...

Limited Brands and Gap, Inc. Financial Analyses

the company now has 4,100 spread across six countries; The United States, United Kingdom, Canada, France, Germany, and Japan emp...

The Benefits and Dangers of Using Personalities to Promote a Brand

(Reyes, 2006). Alan Sugar has been used to marker National Savings (Ashworth, 2005), Anthony Stewart Head and Sharon Maughn advert...

“Re-Positioning a Brand: MasterCard’s ‘Priceless’ Campaign”

such as being in control of ones life, being satisfied with ones life, enjoying a good family life, and being able to afford what ...

THE TURKISH MARKET, BRAND AWARENESS AND MARKETING COMMUNICATIONS

Discusses market entry and marketing communications in Turkey. There are 4 sources listed in the bibliography of this 3-page paper...

High Priced Jackets, Branding, and Ethics

Compassion: We will remain aware of the needs of others and act to meet those needs whenever possible. We will also minimize harm ...

MARKETING PLAN FOR YUMMY BRAND CUPCAKES IN AUSTRALIA

Discusses how a a fictitious cupcake product can be marketed in Melbourne, Victoria, Australia. There are 3 sources listed in the ...

The First American by H.W. Brands Reviewed

all fire breathing radicals like Samuel Adams (Review of Brands, "The First American, 2004). And...

Strategy for Southwest Airlines

paper recommends several strategies for the future, but the first recommendation is for change in Southwests mission statement. T...

Job Evaluation Case Study

seen with all of the other factors. Question 3 There are different approaches which can be used to evaluate jobs. The usual app...

Article Analysis/Evolution of Cooperation

Bering 221). This writer/tutor feels that the authors do not adequately define and describe what is meant by the term "strong reci...

H&M Hennes & Mauritz Ab - Analysis

Asia (Biesada 2006). About 100 designers are employed by H&M who work with more than 50 pattern designers (H&M 2006). The company ...

Comparison of Customer Service Standards at GE and AOL

good customer services is not this simple, there are also many strongly systems in place that have received a high level of invest...

Security Partnership

a US-based manufacturer expanding to Russia and its senior management is concerned about the climate in that country. Russia has ...

Expedia

Expedia is a well known online company selling a wide range of travel services form airline and hotel rooms so insurance and attra...

Edmondson's "BMW's Dream Factory" - Examination

Individuals from all strata of the corporation work elbow to elbow, creating informal networks where they can hatch even the most ...

Changing a Fragmented Firm into a Unified Company

This 18 page paper considers the case of a company that has made many acquisitions, but allowed all the acquired companies to carr...

Internet Usage by Two Companies - Gateway 2000 and DLJ Direct

taking itself too seriously and has collectively remembered to have fun in business as well as build profitability. All com...

Analysis and Strategy Development for Harley-Davidson

through the harsh economic difficulties that are coming, as a result of the credit crunch, as well as help it to gain market share...

The Six Sigma of Leadership and Motivation: A Case Study on the Management Approach of General Electric

CEOs of other companies; culture and people were common themes mentioned by each. Sixteen individuals participated in a sur...

Rakuten

its home state, however there are a large amount of international opportunities. There are also dangers with international opportu...

Airbus Case Study

has been the dominant supplier of aircraft. It was only in 1970 when Airbus was formed that a potential long-term competitor becam...

Ford Case Study

marketing, Ford were the first company to successfully brand an individual car model rather than an overall brand with the Ka (Kot...

Caribou Coffee

profit. The profitability of the project envisages breakeven during the second year, and a profit to $3.5 million by the end of th...

Easton Bell Inc., Dealing With Forgiven Currency Exchange Rate Risks

are able to manage the supply chain to obtain lower prices on the goods that they sell. A master of this has been Nike with the ou...

Cadbury

chocolate, chewing gum and candy. They are competing with a number of other phones that have a range of interests and different ba...

Guayaki Sustainable Rainforest Products

satisfy customers; aspects of business which are often seen as diametrically opposed. As a small company trying to break into new ...