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Essays 31 - 60

Marketing at Disney

brand integration, sponsorships, broadband video, and mobile devices" (Information Today, 2008, p. 27 and other formats. The lab i...

Marketing Audit Schering-Plough

Home Page, 2009). In 2007, Schering-Plough acquired Organon BioSciences, a human and animal health care company (Huliq.com, 2008)...

Sempra Energy

the closing prices. If we look at the share price there is a general decline, with a dip and then an increase over the release per...

Sony Ericsson Marketing

highly effective technique and demonstrates the versatility of consumer magazine advertising" (PPA Marketing, 2006). More recentl...

Climate Change

there is only so much oil and no more. When it will run out is a completely unknown factor. A report by BP suggested that oil woul...

Using the Dell Model in Retail

people in the field who work on their systems but are not employed by Dell, but by other companies, also cutting down on the numbe...

Dell Strategies

market share with the same products but to get more new customer to buy them, and diversification, which is often referred to as t...

Computer Manufacturing Entrepreneur Michael Dell

In five pages this paper discusses Michael Dell's entrepreneurial characteristics which include having fun, recognizing change opp...

4 Entrepreneurs and Their Success

He operates his business with an overriding belief that: "whats good for the customer will ultimately turn out to be in the compan...

Working Capital of Dell

of the products. Even the means of production was unusual at the beginning in that Dell purchased IBM PCs to serve as Dells core ...

eCommerce Strategy of Dell

In five pages Dell's corporate rise within the personal computer industry is assessed in terms of its ecommerce strategy. Four so...

Risk at Dell

When Wall Street tanked in September the decline accelerated. Today, Dells stock closed at $8.65 and the companys total market ca...

Dell Case Study

sales activities this is needed to create and build in existing competitive advantages which have been eroded,. It should also be ...

Dell Computers An Analysis

great deal more than foreign companies. There are strict laws and regulations that govern things like using the Internet (Morato)....

The Hewlett-Packard Acquisition of Compaq

put together provide a full range of consulting and product support, including the commercial server market. In addition to this t...

Investment Target Selection

company, but it is likely that IBM will be able to attain growth at lease equal to that of last year Figure 1 provides a view of ...

Computer Comparison and Evaluation Memo

operating system is important as well, but that can be changed and all of the evaluated computers include Microsoft Windows(r) XP ...

eCommerce Strategy of Dell Computer

In sixteen pages Dell's ecommerce strategy is examined in a direct distribution business model discussion. Fifteen sources are ci...

Comparative Advantage of Dell Computer

In six pages the personal computer industry and its changes are examined in the responses of corporate giants, Gateway, Compaq, an...

Assets and Equity Return of Dell Computer

on equity. The equity has increased and as such we can see the main reason for the increase in the increase in the net profit. If ...

3 Corporate Marketing Questions Answered

differences and similarities do you see between domestic marketing and international marketing at Encyclopedia Britannica Inc.? ...

Gary Hamel's Leading the Revolution

In seven pages this paper discusses this text in terms of achieving greater insights into GE's CEO Jack Welch and Dell Computer CE...

External Analysis of Dell Computer

(Michigan State University, 2004). Entry barriers in the computer manufacturing industry are significant. Brand new companies are ...

Honda Motor Company - Analysis

South America, Asia, Oceania, Europe, Africa, and the Middle East (Honda, Global, 2008). Each area hosts research and development ...

American Express Diversity Plan

jobs in his career, he was the director of federal contract compliance during the Carter Administration (Knowledge@Wharton, 2006)....

AT&T Public Relations

it changed the formula for the beverage. Brand identity is a promise to the consumer. If the brand does something different, it wi...

Texas Instruments Business Code Of Conduct

be perceived as compromising the companys decision making regarding suppliers, customers or anyone else, making certain all record...

Starbucks Expansion In China

2003). This rigid set of criteria has never deterred any potential partner from applying to Starbucks to become a branch (Thunderb...

Coca-Cola And Pepsi Advertising Influences Consumers

rivals since each was founded. Coca-Cola consistently wins greater market share than Pepsi. The two companies have engaged in aggr...

Starbucks Principles And Values

to do with the fact that the company offers the same benefits to part-time employees as full-time employees (Weber, 2005). The sal...