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Essays 121 - 150

The International Position and Strategy of Unilever

way that the firm markets itself and deals with competition. * Assess marketing strategies of the firm. 1.2 Justification for the...

Brackett Sheet Metal and Long Range Strategy

attracting new entrants. The resulting concentration of software and computer companies further has made the area even more attra...

Daisy Florist Marketing Plan

In ten pages this paper examines the hypothetical company Daisy Florist in a marketing plan that includes local as well as Interne...

Business Plan for Cannondale Bicycle Company

same products and the same market and just increasing sales of bikes and accessories to that market. This is a difficult strategy ...

Hussman Corporation's Five Year Business Plan Creation

In twelve pages this paper examines St. Louis, Missouri's Hussman Company in an overview of corporate strategy through the develop...

Strategic Marketing and European Telecom

In seventy two pages a fictitious European telephone communications company is discussed in a financial examination that includes ...

Policies, SBUs and a SWOT Analysis of The Limited, Inc.

In fourteen pages a company overview of this retail chain includes its mission statement, vision, corporate planning, strategies, ...

A Suggested Improvement for Human Resource Strategies at Microsoft

the IBM Center for The Business of Government (2002). This puts forward a seven step model which is cyclical which note only expla...

A Diversity Plan for Management

In eight pages a fictitious plan for a model company is developed to emphasize human resource diversity and includes a blueprint i...

Strategies for Starbucks, Amazon and Southwest

product may be a variant ion the existing beverages offered; for example a new type of frapachino, or something to join the recent...

Advantages and Disadvantages of Blue Ocean Strategy

been a unique case study, and while it demonstrates the way a market can be created in order to compete, it is also a very limited...

The Importance of Effective Selection and Recruitment

capital (Porter, 1985, Mintzberg et al, 2003). Any business will have numerous goals. These may be complimentary or contrad...

Strategic Case Study of Four Seasons Hotels

Issy was released exclusively through the New York Four Seasons Hotel (Ty.com, 2002). This was a very successful branding exercise...

Cima Marketing Case Study

has only a small level of growth and the increase in competition is making growth difficult. The market for the weekender products...

Lufthansa Case Study

an acquisition that was made as a defensive move to prevent a One World alliance airline gaining control. However, the placement o...

H&M Hennes & Mauritz Ab - Analysis

Asia (Biesada 2006). About 100 designers are employed by H&M who work with more than 50 pattern designers (H&M 2006). The company ...

Organizational Training Needs at SMC Company

its shareholders. There can be many more stakeholders, of course, and such certainly is the case for SMC. Extending consideratio...

Management Planning at Tyco

Bonuses paid to the highest-ranking Tyco employees helped to drain the company of operating capital. In the year Breen arrived, t...

'Brackett Heating and Air' and the Microeconomics of Future Planning

In seven pages this report presents a case study of a fictitious company and how microeconomic factors will affect the company's f...

A Sales Presentation Sample

This five page paper describes an anonymous company's sales presentation and includes discussions of plans featuring sample cost a...

Maslow, Herzberg - Wheel, Inc

focused on eating and cannot really concentrate on anything else. Their hunger distracts their ability to think and process. Whe...

Philip Morris Plan to Reposition

USA, which manufactures L&M, Parliament, Virginia Slims, Basic and Marlboro cigarettes; US Smokeless Tobacco Co, which produces Co...

Managing Human Resources at Coca Cola

external macro effects on an organisation in a business environment (Goett, 1999). His five forces model is designed to show how t...

Sliders - A White Castle Case Study

has also become very diversified. Almost any hand-held food is found in the quick service restaurants, like chicken wings and chic...

E-Commerce Failures

to place a grocery order online and have it delivered to his home in the metropolitan areas in which Webvan operated. In the days...

Waste Industries USA, Inc.

company has seen 126 consecutive quarters of profitability (Waste Industries USA, Overview, 2006). One of the companys primary st...

Blue Nile Inc.

of Porters Five Forces model can be used to assess the industry and the firms ability to compete in that industry, the way the fir...

Krispy Kreme Doughnuts, Inc. Analysis

an 8 percent decrease from the same quarter a year ago (Krispy Kreme Doughnuts, 2008). Company stores were down by 11.1 percent, p...

Strategic Analysis of John B. Sanfilippo & Son

JBSS is a major processor, marketer and seller of nuts and nut products, including the Fisher Nut brand. The writer examines the c...

Marketing at Disney

brand integration, sponsorships, broadband video, and mobile devices" (Information Today, 2008, p. 27 and other formats. The lab i...