YOU WERE LOOKING FOR :Company and Brand Name Uses
Essays 31 - 60
than just implementing marketing techniques. There is a true "relationship" that is created between a brand and a customer. Also,...
strong business fundamentals (StealThunder Group, 2002). These three things total 90 percent of the equation, the algebraic part; ...
All sorts of business have learned about the advantages of social media in creating brand awareness, brand loyalty, customer-engag...
MUS is not only the number of line items in a given population, but also an approximate book value of the largest item - this, as ...
recognized that there is an interaction with the marketing and the reliance that those future profits will have on the future mark...
the tobacco companies negotiated a settlement with 46 states that had filed suits against them (Noonan, 2000). The amount was for ...
a high level of disposable income, often in the public eye. 3. The Product The final product, referred to as a Premier Portrait,...
The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...
that is made in a factory; a brand is something that is bought by a customer" (Klein, 2001). From this it appears Mantero has a pr...
Problem For a company such as McDonalds, where there has been a great deal of negative press concerning the health issues ...
advantage afforded by superior profits. To compete in the long term Porter has argued that there should be a source of competitive...
JBSS is a major processor, marketer and seller of nuts and nut products, including the Fisher Nut brand. The writer examines the c...
$70,000 per year, the generic costs $2,500 (Danoff, 2012). If the patents are upheld, millions of people in poor countries will n...
they have adopted a more modest approach with the use of small neighbourhood stores called Fresh &Easy, focusing on California, th...
This 8 page paper looks at the different types of assets that are present in McDonalds. The first part of the paper considers the ...
combined company will be strong than the sum of its parts, this may financial, strategy, as far as market share is concerned, or e...
The writer examines the usage, origin and contraindications of the drug albuterol, which is branded under the name Proventil but i...
In ten pages this paper examines dietary aides and their negative side effects with popular name brands included in this considera...
An 11 page essay describing the importance of establishing a brand name in achieving product success through customer attraction a...
be marketed. If we consider an organisation such as Nescafe, who are well known for their coffee then we can examine this phenomen...
name gives consumers a reason to favor one product over another of similar quality and price. A brand name can have both a functio...
This 3 page paper discusses three ways in which oen can start an international brand name hotel. The methods include direct mail, ...
factory workers at the "Kaho Indah Citra garment factory on the outskirts of Jakarta" (Klein xvii), where the workers make the equ...
but to buyers who facilitate the purchases. The childrens market is one that is particularly difficult for marketers; the product ...
branding and the way they are perceived it can become difficult to tell the difference between the two types of branding; both cre...
Functional brand attributes which were communicated effectively to the customers incorporated these heritage aspects along with qu...
which means that more positive responses that may be gained in the different areas where there is a strategy that allows for these...
This 4 page paper looks at what is needed to create a brand, and uses the example of a university. The paper is written in bullet ...
the theory to Reebok. When a company has an international brand the choice of the way the promotions are managed will star...
by the project, use of department that are using those resources. In the case of all costs being allocated to a single project or ...