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Essays 91 - 120

Selling T-Shirts to China for the Beijing Olympics

although there have been many changes in the Chinese economy with the country joining the World Trade Organisation in 2000 (WTO, 2...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Name Brand Products and Selling Drug Avoidance

against a close competitor, companies often rally back by offering consumers the ability to obtain their product for nothing, inev...

Beijing Jeep Case Study

in China before the joint venture took place. The BJ series is based on a Jeep used by the Russian army during the war. However, i...

Comparing the Promotional Activities of Timex and Rolex

undertaken in a localised manner. However, although there is the use of the internet it is the printed media and the telev...

Case Study of the Carl Zeiss Company

have been an attractive choice, not only due to their knowledge, but also their location in a different part of Europe, benefiting...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

Adidas—Will Restructuring Its Business Line-up Allow It to Catch Nike?

and moves from strength to strength as in 1996 the brand supplied a total of 6,000 athletes at the Olympics from a total of 33 cou...

Auditing Intangible Assets

It is only by auditing that the real value when auditing is undertaken tests need to be put into place to ensure that values repor...

Financial Ratios from Three Industries

type of operations for each firm and the inherent in each of the industries and the condition in which they operate. Looking fir...

E-Learning In Employee Training

years (Brumback, 1995). This company, intent on providing information to all of its employees, uses a multi-media ongoing training...

Strategic Thinking Examples

to stock their products. They also expanded internationally with their salespeople targeting large international accounts in other...

Branding and Marketing in Health Care

phenomena of health care marketing and branding. One of the most instructive lessons in modern health care marketing and branding ...

Diet Pepsi; Position, Research and New Marketing Campaign This

own brand colas, at the same, or a similar price to Coca Cola, which is aimed at supporting the idea that this is a premium produc...

Strategic Recommendations for Lexus

that the sports Toyota Supra and the premium Toyota Cressida were developed. The development of the luxury segment was also attrac...

GE and Change

Thomas Edison founded General Electric (GE) in 1878 in Menlo Park, New Jersey. He subsequently merged his company with another. Me...

How And Why Companies Benefit From Customers Breaking Rules

a fair value service. There are a large number of examples that demonstrate the way that companies can benefit from custome...

Wal-Mart Management Effectiveness

the managers of each outlet may not be available, we do know that Wal-Mart has more employee-initiated class-action lawsuits again...

JP Chase Morgan

New York Chemical Manufacturing Company was founded, a year later the charter of the company was amended so that the company could...

Shell Strategy

The majority of organisations have structures that were formulated for effective operations over a century ago. Technology was ver...

The Call for Exemption from Government Cost Disclosure Requirements

5 pages and 1 source used. This paper provides an overview of the attempt by one company, the Cajun Company, to justify their cal...

Mexican Cement Company CEMEX

the latter 1980s and the 1990s, mainly through acquisitions (Podolny and Roberts, 1999). What also helped was liberalization of fo...

Strategies of Two Fast Food Companies

The writer looks at the way that two firms operating in the same industry compete. The two firms are Yum! Brands and Noodles and ...

Financial Analysis of PepsiCo in 2012

in 1965 with the post merger company renamed PepsiCo. The company has made a large number of acquisitions as well as deferments ov...

Color of Words and the Stroop Effect

suggests the interference occurs due to the fact that naming colors entails additional attention when compared to that of merely r...

Old Testament Books of Jonah, Amos, and Hosea

In six pages this paper examines these Old Testament prophet books in terms of their names' meaning and also contrasts and compare...

Rape Victims Should Be Named

rarity today. Carl Bernstein asks: "Is there any escape from the lurid and the loopy of tabloid TV?" He goes on to discuss the fa...

Bertrand Russell: "On Denoting"

a denoting phrase: it "may be denoting and yet not denote anything, e.g., the present King of France" (Russell, 1905). Here, the p...

Naming Conventions in "Beloved"

harrowing existence would lead a mother to that sort of desperate act. But still, no matter why she did it, and even if death is b...

Are Global Brands Destroying Local Culture?

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...