SEARCH RESULTS

YOU WERE LOOKING FOR :Company and Brand Name Uses

Essays 241 - 270

Beer in China; Assessing the Market

Analysis1 and considering entry methods. 2. China; PEST 2.1 Political Influences Commerce in China has a long history, bu...

Analysis of Starbucks

There is a strength in the way that the goods sold are renewed, with new flavours and blend developed, such as for holidays or spe...

Ophelia and Hamlet

reader wonder why hes reacting so strongly. Hamlet is a college student, and although no child wants to believe that their parents...

Competitive Assessment of the HMV Group

Hong Kong, HMV Singapore and HMV Canada; HMV live the life entertainment segment of the organization, and Waterstones (HMV, 2010)....

Customers and the Transformation into Loyal Customers

profits while expanding the business. Most marketing strategies neglect the repeat customers. Just because a customer has shopped ...

Meeting the Protagonists

main point of the journeys) can be summarized as follows: Huckleberry Finn and his friend Jim, an escaped slave, start down the Mi...

Marketing Questions

buy in small packages to be used in specific locations. * They may be interested in "refill" packaging. * They are likely to buy s...

Living With AIDS

combination of these drugs is prescribed although there are some drugs that are combinations within themselves, such as Combivir, ...

Overview of the World's Major Religions

it would be remiss not to include it in an essay such as this. All Christians follow the Holy Bible, the Old Testament and the Ne...

U.S. Brands' Global Marketing Plan and Dominance

may or may not indicate that the US firms are best at branding. The commercial environment is increasingly competitive. There is...

What Competencies Do Global Leaders Need

There have been hundreds of research studies and articles written on the competencies a person needs to be an effective global lea...

Planning for a New Center for Seniors

This paper discusses the personnel needed to open and operate a new senior center. How candidates were interviewed for manager are...

Article Review on Global Marketing

There are many pitfalls with global marketing. One is that words, phases, gestures, humor, and other issues do not translate very ...

Supervisors Taking Credit

The ethical case presented and discussed in this paper is not an uncommon one. Many people have had this very same thing happened ...

Case Study Faculty-Student Manuscript

In this scenario, a faculty researcher has two research assistants to help with the project. It is labor-intensive with the assist...

"A Girl Named Zippy" and Spirituality

In a paper of four pages, the writer looks at "A Girl Named Zippy". The book's spiritual content is explored, and a pluralistic im...

Unilever - Assessment of Strategy and Suggestions for Future Development

a more aggressive social marketing strategy. The organisation should develop a prominent presence on Facebook, Twitter and Google+...

Background and Competitive Strategy of Hilton

expansion was undertaken with the reaction of a wholly owned subsidiary; Hilton International Co. (Hilton, 2012). Hilton expanded ...

Assessment of Burberry

his failed attempt to scale Mount Everest (Burberry, 2011). The robust image of the brand was further enhanced with the firm recei...

Procter & Gamble Company Overview

increase from 2006s figure of 64.4 billion (Procter & Gamble, 2010). The company also boasted an operating cash flow of 16.1 billi...

Branding and Corporate Image

technological innovation and a certain degree of "hipness" that is ultimately perpetuated more by image than by the particular mer...

New Business - Mobile Mechanic

come with a 22 month or 12,000 mile warranty, expiring with whichever occurs first. The company will also offer some complimentary...

Great Eastern Case Study

be in the region of 3.5 to 4, meaning that for each $1 of physical assets owned by the company the share price may be in the regio...

Coors Brewery Case Study

substitute products (or services), and the power of purchasers and suppliers. Porter does not see these external factors as workin...

Wal-Mart's Use of Information Technology

This 10 page paper discusses the way in which Wal-Mart uses information technology. The retailer has the world's largest IT system...

Forecasting for a Fast Food Outlet

and ice creams sold in the summer, this looks at the trends rather than just the past performance. Regression analysis takes th...

A Case Study in Social Responsibility and Environmentalism

with donations and membership falling, the organisation needed to gain publicity. The claim made against Shell was that they had ...

Organizational Development Case Study

either. Instead, it is a mixture of Taylors scientific model, autocratic and laissez-faire. Let me explain by providing a brief in...

Article Review Fiscal Issues Knowledge Businesses

Do you ever wonder why some companies work hard to hold large cash reserves and others don't? Companies that need to have a lot of...

Sempra Energy

the closing prices. If we look at the share price there is a general decline, with a dip and then an increase over the release per...