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Essays 1 - 30

Compaq's Marketing

In twelve pages the marketing strategy of Compaq is examined. Thirteen sources are cited in the bibliography....

Global Market and Marketing Compaq Personal Computers

In twenty one pages this paper examines the international market in a consideration of the marketing and growth of Compaq's PC sal...

Sales and Reaction in respect to Compaq in 1996

This research report focuses solely on one article from Business Week concerning Compaq and its quarterly growth for the first one...

Competition Between Compaq and Dell Computers

In six pages this paper examines whether Dell Computer will take advantage of Compaq's difficulties and become the largest persona...

Compaq vs. Dell

delivered through old and tired methods. The very nature of the Internet has contributed to the success or lack of it for m...

Direct and Indirect Channels of Marketing and Computers

In fifteen pages Apple, Compaq, Dell, and Gateway 2000 computer manufactures are featured in this report of computer marketing cha...

Channels of Direct and Indirect PC Marketing

In a report consisting of fifteen pages this paper evaluates the pros and cons of the direct and indirect channels of marketing em...

Comparative Advantage of Dell Computer

In six pages the personal computer industry and its changes are examined in the responses of corporate giants, Gateway, Compaq, an...

Global Market Entry

market is no longer a discretionary decision, any medium to large-size company who wants to retain market share and profit must en...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Computer Industry and the Importance of Channel and Distribution Management

is a difficult market to gain entry to in order to access the retail distribution channels (Thompson, 1998). The products are di...

Twenty First Century Outlook for the Personal Computer Industry

In a paper consisting of seven pages computer pricing and its industry implications are discussed with the end of 100 percent grow...

Firing of Hewlett Packard CEO Carly Fiorina

Its possible that she was a little of both - experts point out that the HP/Compaq situation was not only poor because it proved to...

Hewlett Packard; Analysis and Strategic Plan

This 25 page paper looks at Hewlett Packard and its history, including the merger with Compaq, assesses the current position and t...

Compaq Computer and Supply Chain Management

In six pages this paper examines Compaq Computers in a consideration of the company's supply chain management. Seven sources are ...

Compaq and HP Merger

been treated with a skeptical eye by Wall Streeters when it was proposed on September 3, 2001 ("News," 2001). Some might look at ...

Comparison Between Compaq, Gateway, and Dell

* Speed = 1 GHz * RAM = 192 MB. * Hard Drive = 20 GB * Diagonal Screen sizes 15 inches * Installed Operating System = Windows Mill...

Comparative Analysis of Computer Industry Giants

In five pages Compaq, Dell, Gateway, IBM, and Hewlett Packard are compared and examined in terms of a five year forecasting of est...

PC Industry and Strategy Alternatives

In six pages this paper examines Gateway, Compaq, and Dell in terms of strategic model alternatives. Seven sources are cited in t...

Compaq Computer's Logistics and Quality Management Tutorial

goals for inventory arriving at a warehouse -- and that such inventory be processed in the database within a certain number of hou...

DEC Compaq Merger and Information Technology Integration

had occurred during the meetings. The two companies were very different in their approach to business. They sought to comp...

Assessment of Value Creation

the values that may be gained. If they were not then these were tools which could have been used. The first tool...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...