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Essays 91 - 120

The Nike Corporation in the 1990s- a Case Study

shoes and clothing as the product it chose to market. "The design elements and functional characteristics of the product6 itself ...

Nike and PR

and its own corporate code of conduct, and more specifically, that women workers at facilities producing shoes were subject to und...

Nike Golf Balls' Marketing Plan

sparked interest in the nonprofessional realm. Other methods that Nike might want to employ would be to promote and package the ba...

Overview and Analysis of Nike

In twenty four pages this paper presents an overview and analysis of Nike that includes company history, competition, management, ...

Case Study on Nike

running shoes. When running became popular in the 1970s, Nike improved its line of running shoes to appeal to the new market. When...

Strategic Analysis of Nike

In ten pages this paper discusses how Nike develops its strategy with networking among the considerations. Seven sources are cite...

Chief Executive Officer's Role

In eleven pages this paper examines the CEO's company role in an overview that includes discussion of late Coca Cola CEO Roberto G...

Multinational Nike Corporation

In ten pages this research paper considers the SEC reported earnings of the multinational corporation Nike. Seven sources are cit...

Free Markets and Sustainability

individuals can and do own companies and have the freedom to buy and sell (Hunter, 2003). The goal of these individuals is to ope...

Against Trade Liberalization

to the extent that they are dealing with ethical companies. In far too many instances - the old Nike sweatshops, Union Carbide in...

Nike; Computerized Interviewing Process Case Study

personal contact during the initial stages of the application process some applicants may be deterred from following through the a...

MULTINATIONAL ALLIANCES AND CORPORATE RESPONSIBILITY

the 1990s, Nike thought up the brilliant idea of outsourcing manufacturing activities to overseas suppliers. All was well and good...

Globalization and Its Effects on the American Economy

out to be international "bad boys" seeking out poor, uneducated people to exploit beyond all belief. Rather, they seek to minimiz...

Ethics at Nike

Nike is often criticized, with the accusation that they are an unethical company exploiting low paid workers in developing countri...

Nike Leadership

this was to be achieved. Today the leadership may be reflected in the strategy and the mission statement. The current mission stat...

NIKE, COMPETITIVE AND ENVIRONMENTAL FORCES

constant and strong. What factors are the most critical to compete successfully in this industry? The interesting aspect ab...

NIKE, GLOBALIZATION AND ETHICS

only among its suppliers and contractors, but also the factories that are subcontracted to. In this paper, well examine a ...

NIKE INC. AN OVERVIEW AND STRATEGIC FUTURE

Phil Knight and track coach Bill Bowerman met in the late 1950s at the University of Oregon (Nike Inc., 2009). Bowerman, who liked...

Marketing Budget at Nike, Inc.

2009). The company generally allocates about 12 percent of its revenues towards marketing and advertising (Wikinvest, 2009). In ...

Marketing Tactics

is a quality company and if these celebrities use and wear their products, then, consumers should, too. Branding has always been ...

Nike Global Business Case Study

anything sports related from trainers and football boots to T-shirts and sweatbands, however, only a small amount of this may be m...

Nike Consumer Behavior

used to be an otherwise a forbidden zone in advertising. In the beginning, advertisers had not yet learned to manipulate the publ...

Nike PESTLE Analysis

There are many political factors that may impact on Nike. As an international company, there is a strong association with their ho...

Personal Reaction to Nike

to continue setting its own course despite anything any critics had to say. Some of its primary retailers began closing stores, r...

Global Corporate Identity of Nike

was tied to Asia (Labich and Carvell, 1995). Early in the companys history, Knight and a group of ex-athletes he had hired as top ...

Segmentation and Questions on Marketing

Nike and Reebok traded leading positions in their industry and each marketed to teens using star athletes. One of the primary cha...

Market Segmentation's Influence

older teens are close to adulthood, and they can be expected to continue to buy many of the same brands that they bought as teens....

Nike Strategic Analysis

In eleven pages Nike is examines in an analysis of its strategies and financial performance with IFE, EFE matrices and a SWOT anal...

Nike vs. Nokia, a Worldwide Comparison

manufacturer of mobile phones, but it is also the most profitable (Yahoo Finance, 2006). The company, with a total number of emplo...

2005 Annual Report of Nike

currency risk 2002 - 2003, discussed in "Trends" below. Profitability Profitability has increased in all measures, includin...