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Essays 481 - 510

Strategic Recommendations for Lexus

that the sports Toyota Supra and the premium Toyota Cressida were developed. The development of the luxury segment was also attrac...

AN ANALYSIS OF HARVARD BUSINESS CASE "REVERSING THE AMD FUSION LAUNCH"

This 7-page paper focuses on a marketing analysis of the Harvard Business School case study "Reversing the AMD Fusion Launch. The ...

Influences in the Chinese Market

China offers potential for exporters of many products, This paper assesses the potential for wine to be exported to china by looki...

Brand vs Generic Telecom Mergers

$70,000 per year, the generic costs $2,500 (Danoff, 2012). If the patents are upheld, millions of people in poor countries will n...

Strategizing using Game Theory

the way in which strategies the organization may impact on competition, which in turn will impact on the organization itself. In t...

Esquel Case Study

it is unsurprising that the currency has the potential to grow stronger. However, the Chinese Yuan is not a floating currency, so...

The Constraints of Conventional Wisdom and Sources of Data for Marketing Assessments

The writer presents a paper in two parts, the first looks at the potential restraints for strategizing which uses only conventiona...

Marketing of the iPad

are the loyal Apple followers, who are likely to have one or more existing Apple products, such as a iPod or an iPhone, the firm h...

Change at Monsanto

In the 1990's Monsanto changed from a general chemical company to a firm specializing in life sciences. Using a case study the ch...

Sports and Sacred Places

This essay pertains to the relationship between sports competitions and sacred places. Three pages in length, three sources are ci...

Starbucks Advertising

market and audience The target market Starbucks is part of the problem. The core target market in the past have been office worke...

The Potential Merger between Microsoft and Yahoo; the Advantages, Disadvantages, Motivation and Potential Impact on Competition

is the case then a major disadvantage of the merger will be a reduction in choice of services for the consumers. This means that a...

Economics Questions

to pay the lowest likely price for the goods or services they desire. This is the situation in comparison to an oligopolistic or m...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Xerox Case Study

was in difficulties. This gave an effective reason for the change to take place and meant one of the main barriers to change was o...

MGM Case Study

way the films are watched in changing, not only are more watched at hope, but the development of MP3 players with video screens an...

Analysis Of General Motors Corporation

will bring even more competition to the existing leaders (Automotive Online, 2007). In the United States, two brands lead the pac...

How Retailers Select Site Locations

resources will need to be allocated. The aim of this paper is to consider the way in which retailers do, or should, choose locati...

Nokia

This 15 page paper examines Nokia in 2007 and the challenges it faces in its home markets. The paper gives a background to the dev...

Intel Corporation Analysis

different arenas. However, there is a very serious lack of minorities and women at top levels. Introduction and Industry Analysi...

Who does the World Trade Organisation Protect?

Globalisation and international trade offers a great deal of potential the both developed and developing countries; facilitating t...

Conflict & Negotiation

it the most. Then, they switch tactics and begin to discuss the problem more rationally. In this process, they discover that one s...

Managed Care, HMOs & Evolution over Last Decade

the rate of such hospital mergers. One of these trends was the "phenomenon of Columbia/HCA," a for-profit hospital system that man...

Change at Quest Diagnostics

the US Quest Diagnostics is a leading provider of diagnostic testing services and information serving in excess of hundred and 140...

Proposal for a New Low-Cost Airline in Oman

Hours per route 13 Figure 2; Cost of fuel per journey 14 Figure 3; Cost of fuel per hour 14 Figure 4 Total flying hours for the fi...

Literature Review

in that industry prior to the innovation (Enrico and Alessandro, 2007). The authors use Hewlett-Packard and the digital camera ind...

Organizational Behavior and Globalization

success. Organizational Structure In Singers heyday it was not necessary to operate at the greatest level of efficiency tha...

Komatsu Harvard Case Study

expected to work towards the full implementation of this approach. They succeeded to the point where they won the coveted Deming P...

The Don Café; A Business Plan

for the founders. 2. The Business Concept The business plan is to open a new style caf? and shop in Canterbury. There caterin...

ALCOA - AN OVERVIEW

necessary to produce the aluminum. For Alcoa specifically, the company has seen increasing indebtedness during the past f...