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Essays 91 - 120

Aspects of Competitive Advantage

In five pages competitive advantage and its various factors are examined in terms of how it can be gained in business, with Porter...

IT and Competitive Advantage

Information technology and how it can be implemented to gain competitive advantage is the focus of this paper consisting of seven ...

Turkey and Potential Membership into the European Union

In five pages this paper examines the obstacles of Cyprus, humanitarian and political issues that stand in the way of Turkey's pot...

The Sources of Competitive Advantage at Burberry

also accompanied by style. The brand also has a number of logos and recognized styles that link in with the firm, traditions and q...

Southwest - Preparing for Change

airline has faced some challenged, such as the fine in 2003 for failure to deal fairly with disabled customers. To assess the wa...

Ryanair - Competitive Advantages and Main Competitor

which will mean a customer is happier to pay a higher price for the product, a price which is greater than the cost level of provi...

How Should Coca-Cola Compete in the Alternate Beverage Market?

Coca Cola may be the leader in the soft drinks market, but it is in second place in the global alterative beverage market, and thi...

Marketing Proposal for an Innovative Coffee Mug

A new type of coffee mug has been designed, as well as insulating the drink, it has additional components which can help heat or ...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

The Theoretical Basis for a Business Plan to Export Mangoes from Australia to the UK

the highest level of consumption rates, partly aided by the large ethnic minorities that are very familiar with mangoes (CBI, 2009...

Motorola's Quest to Regain Market Share in China

European competition and finally local competition seriously reduced Motorolas market share. 2. What were the forces that contribu...

Competing in the International Environment

choose this strategy, if there is limited international demand then cost of setting up new facilitative may not be viable, may hav...

The European Union and Croatia

the European collective (Palmer and Colton, 1969). Robert Schuyman and Jean Monnet developed a plan to unify six of the industria...

McDonalds in China

costs in each country. This was chosen as it was a product that was exactly the same in each country where it was sold as well as ...

European Union Foreign Trade Problems

from the perception that a unified Europe can promote a greater currency base and a larger economic stronghold. The adoption of a...

The Impact of Global Branding in a Small Town

life! (Kotelr, 2003) In considering the different interpretation that may be given to a message, as well as the different e...

Corporate Bond Markets and the Euro's Impact

have found their margins from intentional trading have been drastically reduced with the lack of need for hedging and the increase...

Business Proposal for Mobile Oil Change, LLC

It appeals to businesses that have their own fleet mechanics and those that do not. Those businesses that maintain their own flee...

Market Research and Role of Competitive Intelligence

such provide a tool that has different value adding characteristics. In defining competitive intelligence there are two facets, ...

Answering Economic Questions

(Nellis and Parkler, 1998). Therefore once more or less than the optimal number of units are produced the average total cost will ...

Retaining Competitiveness through the Use of Marketing Operations

be seen as an approach that will help to increase efficiency in a marketing context this means maintaining and increasing the leve...

Against Illegal Immigration

eradicated in the US; suggestions to tighten borders, punish those who hire illegal workers; eliminate amnesty IV CONCLUS...

Central Bark Dog Daycare Marketing Plan

meet the needs of most dogs and owners where there are special health or well being considerations, as long as the dogs are happy ...

The Performance and Strategy of McDonalds Indian Operations

2009). Other competitors in the area include Pizza Hut, Jumbo King, Dominoes Pizza, Subway and Narulas. Baskin Robins may also b...

Competition and Concentration

if national or even regional barriers. Competition policies and controls are also managed in the same way, on a national or region...

Examination of Competitive Markets

In three pages efficient markets' theory and the impact of competitive markets are considered in a microcompetitive model that ide...

Sociological and Economic Considerations for the European Union

In thirteen pages this research paper examines the EU in terms of its advantages, pros and cons regarding economics, and sociologi...

Strategies of Global Branding

In seven pages this paper discusses various types of global branding strategies including tailored marketing and the blanket singl...

Marketing and the Impact of the Euro

In nine pages this paper examines the marketing of a UK cheese producer in terms of the impact the single Euro currency will have ...

Various Aspects of Business Economics

In twenty pages price, income, and cost elasticity, inflation causes, unemployment causes and responses, floating and fixed rates ...