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Essays 151 - 180

Pros and Cons of a Global Culture

In twenty six pages this paper discusses Ericsson, McDonald's, and Shell in an assessment of a global culture's positive and negat...

Product Placement and Job Design of McDonald's

related products on a ready cooked basis to members of the public. The service is designed to be fast and efficient and environmen...

Russ McDonald's 'Presentational Theater' and William Shakespeare's Coriolanus, Hamlet, and Othello

This paper consists of five pages in which Russ McDonald's 'presentational theater' theory is used to analyze illustrations from S...

Distribution and Environmental Issues of the EU and McDonald's

In ten pages this paper examines how the European Union's environmental protection and distribution requirements impacts upon McDo...

Team Development of McDonald's

In seven pages this paper examines the process of teamwork and how it has been successfully applied by the corporate management of...

Investing in McDonald's

In seven pages an investment evaluation of McDonald's is presented in a discussion of structure, profit improvement, and other fin...

Russia Marketing Campaign of McDonald's

In twelve pages this research paper considers Russia as a market of McDonald's in a consideration of marketing and business behavi...

Investment Potential Represented by the McDonald's Corporation

In eight pages this paper evaluates the financial potential of McDonald's and concludes that it represents a sound investment. Si...

India Business Practices

In ten pages the India business market and its practices are discussed particularly as they relate to Americans who conduct busine...

PR and the Digital Revolution

In fifteen pages this paper examines how public relations are faring in the digital revolution in a consideration of such companie...

SWOT Analysis of McDonalds

after time as one of the organisations strengths (International Journal of Bank Marketing, 1996).The products may also be seen as ...

Analysis of Starbucks

high level of advertising though different media. Television advertisements are supported with billboards, printed media as well a...

Joint Ventures, Knowledge Acquisition and Strategy Theory

as Asker, argued that the two may be compatible (Thompson, 2007). To understand what is meant by each of these strategies ...

Advantage to Other Forms of Transport?

types of transport for many reasons. The development of air freight and increased use of passenger aircraft to carry cargo provi...

Is Corporate Culture and Potential Source of Competitive Advantage?

the argument that it can be the source of competitive advantage the opposite is also true, in firms where there have been fragment...

Corporate Culture and Competitive Advantage at southwest Airlines

a positive impact in terms of supporting or even creating a competitive advantage (Huczynski and Buchanan, 2007). There is a gre...

Employee Management And Competitive Advantage

said, it is very difficult to actually measure or quantify the value of employees and make that link on a quarterly or any duratio...

How Some Competitive Advantages Endure in New Industries

manufactured products, firms will reverse engineer the products in order to find ways around the patents, and in some cases, as se...

The Competitive Approach of Intel

both the architecture and the elements are changed there is a radical innovation (Henderson and Clark, 1990). When looking at the...

Assessment and Strategy Recommendation for TEVA

for the firm to start increasing the level of expenditure on research and development. To determine the most appropriate strategy ...

McDonald's in Moscow: Global Capitalism and the Homogenization of Culture

once wrote that a "McDonalds in Moscow and Coke in China will do more to create a global culture than military colonization could ...

Competitive Profile of Hilton Worldwide

Roosevelt and the Plaza, and then in 1945 there is the purchase of Palmer House and the Stevens in New York(Hilton Worldwide, 2010...

The Development of a Marketing Stratagem for McDonald's

and fries had all been there for more than two decades and Chicken nuggets were introduced in 1980 (McDonalds, 2010). In any mark...

Pricing Strategies in Durability of Competitive Advantage

The first part of the paper discusses the 4 potential strategies; marginal cost pricing, incremental pricing, break even pricing a...

Research Proposal; The Motivations behind Morrison’s Takeover of Safeway

the large supermarket chains in the UK differentiation alone is not enough, there also needs to be the ability to benefit from eco...

HP, IBM, Kodak, McDonald's Errors

This paper reports changes made at these four large corporations. The change processes are compared to Kotter's eight stage proces...

Information Technology and Competitive Advantage

is possible to access at all today. In order to assess the management of technology the way competitive advantages are gained it...

McDonald's and Its Marketing Tactics

chain Burger King would introduce the Big King (Branch & Gunn, 1997). The Big King was a hit and did much better than the Arch Del...

McDonald's and Obesity; A Case Study

eating. This will help empower them to make decisions regarding their own diet. It will also placed pressure on the companies to c...

The Marketing of McDonald's

be examined by using a 4 Ps The first piece that of product. The company has maintained many of its core products including the b...