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Essays 361 - 390

Scottish Foam Limited Case Study

Nicol was astute enough with regard to comprehending industry needs that he was able to address the potential alternatives. Would...

Organizational Multiculturalism

In eight pages this paper examines workplace multiculturalism in a consideration of competitive advantage, organization, and marke...

Blue Nile Inc.

of Porters Five Forces model can be used to assess the industry and the firms ability to compete in that industry, the way the fir...

How Some Competitive Advantages Endure in New Industries

manufactured products, firms will reverse engineer the products in order to find ways around the patents, and in some cases, as se...

Information Technology and Competitive Advantage

is possible to access at all today. In order to assess the management of technology the way competitive advantages are gained it...

Employee Management And Competitive Advantage

said, it is very difficult to actually measure or quantify the value of employees and make that link on a quarterly or any duratio...

MCDONALD'S, PROMOTION AND COMPETITIVE ADVANTAGE

its standards, such as the Big Mac and Quarter Pounder (Cebrzynski, 2008). In other words, McDonalds is moving its promotional and...

Company Profiles

brings people together across the globe. Unique selling proposition: Right now they have trivia challenges on their site. Dell: h...

Is Corporate Culture and Potential Source of Competitive Advantage?

the argument that it can be the source of competitive advantage the opposite is also true, in firms where there have been fragment...

Corporate Culture and Competitive Advantage at southwest Airlines

a positive impact in terms of supporting or even creating a competitive advantage (Huczynski and Buchanan, 2007). There is a gre...

Joint Ventures, Knowledge Acquisition and Strategy Theory

as Asker, argued that the two may be compatible (Thompson, 2007). To understand what is meant by each of these strategies ...

Bolivia and Cell Phone Marketing

In sixteen pages this paper examines how to market cellular telephones in a region like Bolivia that does not even have complete s...

Xerox Case Study; The Move to Selling Solutions

This 5 page paper is based on a case study supplied by the student. Xerox need to move from a company supplying hardware to supply...

Callaway Golf; Strategic Case Study

all sources of cost advantage... [and] ... sell a standards no frills product" (Porter, 1985; 13). The alternate strategy is that ...

Microsoft Zune

may want to preserve, but there seems to be little complaint about that among current customers. The Zune made a reasonable...

Amazon.com, the Internet, and IT

In eight pages this paper examines the information technology uses of Amazon as a way of creating competitive advantage and also c...

The Effectiveness of Periodical and Television Advertising Evaluated

to report (Tellis and Weiss 20. That study, which was conducted by Kanetkar, et al, found no main effect, but instead an inverse r...

Global Marketing of India and the Role Technology Should Play

In twenty pages this paper discusses the role technology must play in India's international marketing if it is going to be globall...

Business Application of Sun tzu's Art of War

In seven pages this research paper discusses how today's highly competitive business market can benefit from the principles contai...

Meeting Demands by Changing Manufacturing Plants

(Rink, Roden and Fox, 1999). Even when sales begin leveling off or decreasing, the company still has alternative strategies they ...

Comparative Marketing Analysis of Sheetz and Wawa Gasoline and Retail Chains

in different ways, albeit in similar locations. In evaluating these two retail chains, one should recognize each of the firms stre...

Research and 'Voice of the Market'

learning about the customers of competitors and what competitors are doing to gain market share. The voice of the customer simpl...

Moving to Pure Competition from a Monopoly

elasticity of a company is below 1 and as such is an essential service, therefore there is a large amount of power with the suppli...

Digital Age and the Marketing of Videos

In five pages this paper discusses how to market videos in a highly competitive digital age. Six sources are cited in the bibliog...

The Management Practices of Danaher Corporation

In the days that technology was beginning to peek out from various corners in the early 1980s was when the Rales brothers decided ...

Shanghai, China's Jahwa Company

A competitive analysis of Shanghai's Jahwa Cosmetic Company is the focus of this tutorial consisting of eight pages which includes...

Marketing Tutorial on China's Shiseido Company

In eight pages and several sections this tutorial on Shiseido includes marketing plan and strategy as well as a competitive analys...

Overview of the H.J. Heinz Company

line and expansive company affiliation, Heinz did not evolve by accident. Its competitive strategy within the foods industry is br...

A Company Overview of Air Canada

be a time period where things would need to be ironed out, and time would be needed for employees to better comprehend their roles...

Global Joint Ventures and the Multinational Landscape

In ten pages this paper examines how more companies are engaging in joint corporate ventures in order to remain competitive in a m...