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Essays 91 - 120

Volkswagon Sharon and Citroen Xsara Picasso

The Sharan had different goal. The car was not highly differentiated, but very similar to others on the market such as the Ford Ga...

Competition and Sony Ericsson Markets

Today the company is a market leader, with sales in more than 140 countries, and equipment being used in more than 1,000 networks....

Advertising and Technology Issues Considered for Kudler Fine Foods

The writer looks at the fictitious case of Kudler Fine Foods, assessing the way a marketing campaign to support internet sales may...

Launching A New Grill

gained in the different areas (Douglas and Wind 1987). When considered in this context there do appear to be arguments in favour o...

Coca-Cola Marketing Issues

not meeting todays consumer demands for healthier beverages and more environmentally-friendly products. Foust (2005) reported that...

Adidas Promotional Campaign during the 2008 Beijing Olympics; A Case Study

need to be muted, due to the IOC rules, but Adidas has found ways to maximize the coverage even finding way to work around these u...

Communication by Dove

Dove's Campaign for Real Beauty has been very successful. AS great deal of the success has been the ability of the fir to communi...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Business Plan; Groovy Rags

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

Northern Africa and Dell Computers' Marketing

In five pages this paper examines Morocco as an attractive marketing location for Dell Computers in a consideration of its environ...

Dell Computers' Consumer Marketing

In seven pages this paper examines how Dell had had to shift its market from the business sector to computers and how the Internet...

Business Plan for a New Ethnic Restaurant

themselves can be communicated and embodied within the organizational culture. However, it is also an organization where there are...

3 Corporate Case Studies on Financial Investment Losses

In eight pages the corporate losses of Proctor and Gamble, Sumitomo Corporation, and Long Term Capital Management Fund are examine...

Compaq Computer's Logistics and Quality Management Tutorial

goals for inventory arriving at a warehouse -- and that such inventory be processed in the database within a certain number of hou...

Global Setting and Strategic Brand Management

commercial paradigms already in place. The choice will begin with a consideration of the way in which the brand will be propagated...

Procter & Gamble Company Overview

increase from 2006s figure of 64.4 billion (Procter & Gamble, 2010). The company also boasted an operating cash flow of 16.1 billi...

The Characteristics and Supply Chain of Proctor and Gamble

a global leader and indicates the way that the firm creates strong brands to appeal to the consumers. Likewise Gillette, a firm ac...

LISTERINE AND COMPETITIVE ANALYSIS

the king of consumer goods, not just in the United States (where it is headquartered) but throughout the world as well. The compan...

X- AND Y-THEORY AND LOGISTICS

empowerment and the taking of responsibility. Though it might seem as though these two are at the opposite end of the spectrum, le...

Making Better Decision than Joe Schmoe

Joe Schmoe was a marketing manager for Clipboard Tablet Co. His decisions for three hand held computer ranges between 2012 and 10...

Procter & Gamble's Chief Executive Officer

Robert (Bob) McDonald has been chief executive officer, president, and chairman of the board since 2009. He will retire effective ...

Industry Report of Internet Computer Marketing in Europe

higher tech products, such as computers it may be argued that the potential market may be more attractive. Simply by the nature of...

Market Demand Forecasting and Marketing Simulation I

worth everything theyve directly paid for it. That was the leading reason for keeping the price lower than it could have be...

Small Business and the Marketing of Computer Services

In seven pages this paper examines small business in an assessment of end to end computer systems services marketing with marketin...

Computers and China

particular market, partly because of culture, and partly because the demand, until recently, simply hasnt been there. Dell Compute...

Proctor and Gamble's Capital Structure

better, higher figures may be seen in companies that are expected to show high growth in the future or those shares which are over...

Hong Kong Presence of Dell Computers

In twenty pages this paper considers how Dell Computers can develop a strong market presence in Hong Kong, where the economy is ai...

Morocco's CasaComputer Marketing

In twenty seven pages this paper presents a plan for Morocco marketing of computers that are made in the United States in a consid...

At the Classroom Forefront Apple Computers Remain

In a paper consisting of five pages the ways in which innovative marketing has kept Apple in control of the education market are e...