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Essays 121 - 150

Tracking Marketing Strategy and Integrated Marketing Communications

the bulk of the business. However, today the commercial market is more complex, consumers and business looking to buy goods and ...

Sustainable Development in Satisfying Stakeholder Needs and Enhancing Strategy

without compromising the needs of the future (WCED, 1987 quoted in Purser et al, 1995) sustainable development becomes a realistic...

Diversity Hiring and Affirmative Action in the Law Enforcement Profession

an extremely long history in the United States, equity per se, has an even longer history. The earliest laws were designed to spe...

A King David Hotel Marketing Analysis

to ensure a uniformly high level of service and top quality personnel and management" (2003). This standard is achieved via profes...

Overview of Hilton Hotels

With this information on hand, we can answer some of the questions posed above. First, well address the segmentation and brand str...

eStrategy Implementation Questions

by an entire enterprise, experts are unanimous in agreeing that enterprise strategic planning initiatives wont be successful, unle...

Burt’s Bees; Marketing Case Study

integrated marketing communication, a simpler definition may be found in Kotler (2003), where it is stated that integrated marketi...

TOTAL REWARD STRATEGY AND A STUDY OF COMPENSATION

pension at the end of the career so that the breadwinner could continue taking care of his family. During the latter part...

Leadership at Gene One

not enough time for teams to form organically given the pace at which business moves. The more standard approach to team formatio...

Environmental Management

companies specialising in cleaning pollution and manufacturing of clean up equipment (Chyssides and Kaler, 1998). An inter...

Business Decisions for Will Bury

in that market, taking some of the custom away from Will However, if they do not have the technology to scan the books and reprodu...

Business Questions

employ tools or strategies which have a degree of flexibility are most likely to have better optional success (Olhager and Selldin...

The Strategic Approach of the Shakkti Project

customer to buy them, and diversification, which is often referred to as the suicide strategy in this matrix, looks to the develop...

Rectifying a Poor Motivational Environment

development of the hierarchy of needs. Here there was an acceptance of the economic needs, but these were seen as unable to be mot...

What is Value Migration?

lead to the development of military aircraft, but the development was too soon for a consumer product or service to be developed, ...

Overview of Emergent Strategies

In five pages emergent strategy is examined in terms of its concept, definition, interpretation of its role by Mintzberg and Quinn...

The So-Called Ongoing Gulf War and U.S. Involvement

a part of Iraq, yet Kuwait had systematically encroached on Iraqi territory, while also deliberately stealing Iraqi oil from the R...

The Religious Views that Influence African American Beliefs

5 pages and 3 sources. This paper considers the nature of African American religious beliefs as they influence specific social/cu...

Development of Workforce Economic Strategy

lowest possible cost. Garret (2004) points out that while we might try to explain away...

UK Ice Cream Market Analysis

likely to make impulse purchases than they are to plan to buy premium ice cream to take home. The company provides logo-laden, fr...

Concept of the Marketing Mix

with a successful business in London and had a major impact on the entertainment industry. The marketing was carefully manipulatio...

Vertical Integration as a Means of Expansion: the Case of BMD

The writer discusses the case of BMD, a lumber yard company, which attempted to expand and maximize profits by acquiring other com...

The Impact of Corporate Culture on Customer Services - A Proposal for Case Study Research

The writer presents a proposal to assess the link between corporate culture at an airline and the reasons for poor levels of custo...

Literature Teaching Usage Concepts

In five pages this paper considers how literature can be incorporated into the classroom by applying 8 concepts and 3 strategies. ...

Changing Business Strategy

In ten pages this paper examines organizational strategy in its various forms which are compared with military forms and Machiavel...

March to the Sea by Sherman and the Total War Concept

is disruptive and destructive and tests social institutions (464). It is a catalyst for social participation by the traditional un...

Resilience of Organizations

and recover from intense stress than others; for instance, some victims of childhood abuse may develop potent antisocial behaviora...

The Positive Results of Empowering Employees

and actions to employees, authorizing them and supporting them in those tasks (Turk, 2010, p60; Menos, 2001, p153). Spitze...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

IMC for the iPad

and billboards. 1. Introduction Apple have developed a new product; an iPad. This is a new concept in terms of computing, a tabl...