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Essays 691 - 720

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

Assessment of the Japanese Market for Mangoes

that of Japan, a developed market, where it appeared there is an increasing demand for mangoes at the current time. In order to as...

The Case of BRL Hardy

there appears to be a good fit, with the partners bringing their own areas of expertise and resources so that the post merger firm...

Potential Marketing for a Flying Car

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...

Planning an Expansion

in order to maintain the first mover advantage, and keep ahead of many other companies who will reverse engineer the products once...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

Vanguard Pricing Decision

closest competitor. This indicates that there are some levels of differentiation which may be able to come on a premium due to the...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

The Development of a Solar Trash Compactor by SPC

The writer examines the case of Seahorse Power Company, whose founder, John Pross, has developed a solar powered trash compactor....

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Developing a Strategy for Logitech

Logitech need to develop a new strategy to support further growth as a result of changes in the IT market. The paper examines the ...

Cisco: Expanding to Consumer Level Campaigns

This 3 page paper gives an overview of the company Cisco. This paper includes a discussion of how social media can be used to keep...

4 Ps and New Product

This paper presents a case study about a brewery that wants to introduce a non-alcoholic beer to the market and uses the 4Ps metho...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

The Nokia XpressMusic; Competing with iPhone

Coates (1985) looked at the idea of an environmental scan more detail, and identified four goals; the first is the detection of m...

Butler Lumber Case Study

Question 2 - Financing Strategy The firms financing strategy has been based in the existing relationships and leveraging th...

B2B and B2C Marketing: Similarities and Differences

supposed to be given good information, but when it comes to B to B, there are things that the business owners are expected to know...

The Theoretical Basis for a Business Plan to Export Mangoes from Australia to the UK

the highest level of consumption rates, partly aided by the large ethnic minorities that are very familiar with mangoes (CBI, 2009...

How Should Tesco Develop their United Kingdom and United States Markets?

over the last decade with the increased international presence, with 5,380 stores and 492,714 employees in the group operations an...

Can Sustainable Banking Help Stimulate Economic Growth in Sub Sahara Africa - A Literature Review

despite this knowledge of the benefit of local focus, with the need for investment, many external multinational corporations have ...

Ideas on Good and Bad Behavior

tests, the look of happiness on her face and the phrases such as "well done Emmanuel", often accompanied by clapping to emphasize ...

The Foundations of Structural Family Therapy

attending the William Alanson Institute, undertaking psychoanalytic training, studying Henry Stack Sullivans interpersonal psychia...

Does the World Trade Organization Hinder Economic Growth in Developing Countries?

first world nation economies. A good example of this was the multi-fibre agreement. Many developing countries, such as China, ha...

Comparison of Power Sources and Conflict Resolution in First and Third World Countries

actual request (French and Raven, 1959). The way in which legitimate power needs may vary depending environment in which requests ...

The Benefit of Falling Trade Barriers for Developing Economies

million people by 2015 (World Bank, 2003). While it is possible there is some over optimism is general agreement that a reduction ...

Motivation Theory and the Developing Economies

the safety needs, such as the need for stability and security, following this there is the need to feel belonging, which may be pa...

Investment Assessment

decision is not always easy; the increased need for capital can have a number of knock on effects, increasing the cost of capital ...