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Essays 271 - 300
This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...
a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...
the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...
The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...
areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...
technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...
the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...
market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...
One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...
are involved in textiles and other such industries, but it is the high-tech category on which it pins its hopes for prosperity. S...
In five pages this report examines US Eastman Kodak in this overview of the camera industry, its products, competition, and market...
stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...
In six pages this paper examines the development of marketing and business strategies for pharmaceutical and health industries as ...
This paper examines how economic issues such as supply and demand, consumerism, and competition affect marketing strategies for th...
higher tech products, such as computers it may be argued that the potential market may be more attractive. Simply by the nature of...
with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...
be in the answers of many people. This indicates the importance of marketing. If low cost carriers, who are able to differentiat...
market segment" (Thats the wonder of Woolworths, 2005; p. 28). The underlying problem according to this author is that for years,...
cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...
of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...
of competitiveness is reflected in the expenditure in marketing in 2003 which totalled ?112.1 million (Euromonitor, 2004). ...
to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...
In thirty five pages the various changes that have occurred within the Greek shipping industry are examined as they relate to the ...
In fourteen pages this paper discusses the current market structure of the automotive industry with such topics as BMW, Fiat, Ford...
dominance over the interactive gaming market. When looking at the marketing objectives for their Wii a similar pattern to t...
meet the deadline (Jewett, 1998). The PNGV requires the Big 3 to work together in the research and development stages but then ap...
marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...
In five pages this paper discusses mobile phone marketing with the primary emphasis upon Nokia but Siemens, Motorola, and Ericsson...
In five pages digital marketing is examined as it pertains to the restaurant industry and the need to maintain presence through ex...
In twelve pages this paper examines how the pharmaceutical industry can utilize business to business marketing in a consideration ...