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Essays 61 - 90

Economic Forecasts

the prime market, but the majority of loans; 95%, do not suffer from default. Banks and lenders have targeted the market and leant...

The Beverage Industry

the industry is that of carbonated drinks, these include brands such as Coca-Cola, Pepsi and Dr Pepper. With more than 28% of the ...

Coca Cola Market and A Marketing Campaign

that there are no conflicting messages sent and that the message appeals to the target market and supports the positioning. To d...

Marketing Case Study - Amber Inns in 2005

large industry but it is one that is highly fragmented. The structure of an industry can have a major impact on the way that the f...

A Comparison of Timex and Rolex from a Marketing Perspective

a very high level of disposable income. The range is designed for both men and women, there is no targeting of children. This is a...

Tutorial Marketing Plan on Snowboard Shop

were snowboarders (Maguire, 1999). Since 1992, snowboard sales have increased by as much as 30 percent (Berner, 1997). Industry s...

How Should Coca-Cola Compete in the Alternate Beverage Market?

Coca Cola may be the leader in the soft drinks market, but it is in second place in the global alterative beverage market, and thi...

Marketing Plan for a New Remote Control

Click Click found that the demand for this type of technology was high, Welsh the supply level was extremely low. With the owners...

Architecture and Marketing

while attracting the customer. Promotion, as we mentioned above, is letting the target market know about the product (or service) ...

Aqualisa Case Study; The Quartz Shower

water pressure, which when resolved required the insulation of an additional shower pump, and temperature control. The showers, wh...

The Marketing of Nokia and Sony Ericsson in the United Arab Emirates

leading suppliers of telecommunications equipment, best known for mobile or cellular handsets they also supply a range of supporti...

Home Depot's 5 Year Marketing Plan

products but that has grown to the point where the average Home Depot store has approximately 130,000 square feet and stocks betwe...

Sam Adams Beer

The writer examines the Boston Beer Company, which manufactures Sam Adams. The writer discusses the company's market position and ...

Cablevision and The Cable TV Industry

If we isolate out industry consideration to the cable television companies that we can look this as a mature industry. In 1997 the...

CRH PLC CASE ANALYSIS

environment facing the company The construction materials market, in which CHR operates, consists of the manufacture and d...

The Process of Developing a Sustainable Tourism Attraction

Sustainable tourism is becoming increasingly important and attractive to the tourism industry. The writer looks at the way in whic...

The Changing Role of a Project Manager in a BIM Environment

Building Information Modelling (BIM) is becoming more popular in the construction industry. It offers the potential to lower costs...

Construction Workplace Safety Benefits

their efforts at some point. Businesses that lose money year after year will not long remain operational, and it can be argued th...

Construction Wage Factors

In six pages this research paper considers the fluctuation of wages for workers in the construction industry with a recent rise af...

E-Commerce, Physical Presence vs. On-Line Existence

This paper provides a discussion of the July/August 1999 report featured in the Harvard Business Review addressing a retailer's ph...

Contemporary Construction Management Changes

In seven pages this paper examines the modern construction industry and the recent changes it has undergone. Sixteen sources are ...

The Road from Primavera to P6

and have many of the same as the target market. Strength of the product can be seen in the way older versions of the software; Pr...

Risk Management and Construction Information Sharing on the Internet

explicit goals that have been formally established for the organization. Oakes, Townley and Cooper (1998) write that business pla...

Construction Arbitration and Adjudication

inclusion of a right to adjudication in construction contracts was intended to give a fast, cheap and neutral way of resolving dis...

Investors' Perceptions of Vietnam's Construction Infrastructure

also important in understanding a citys development, for example which lands were traditionally used for the production of food, w...

New Building Financing and Malaysia Construction

and many options are available. One of which may be seen in the use of the developed property being used, once built, as a contra ...

Africa and Mining

In seven pages this paper examines Africa's mining industry in a fictitious scenario that would involve mining and refinery constr...

New Home Building

In twenty five pages a 'dream home' is considered in terms of the necessary processes of design and construction with attention pa...

Architecture, Practice And Management

was felt the entire industry had become uncompetitive and inefficient, the lessons are applicable universally. This is a r...

Mabey and Johnson Corruption

Angola, Bangladesh and Madagascar (BBC News, 2009; Hope, 2009). The culture and widespread practice may have helped to desensitize...