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Essays 271 - 300

Dell Strategies

market share with the same products but to get more new customer to buy them, and diversification, which is often referred to as t...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

The Drug Economy of Peru

the network also includes those who may never come in contact with the drugs, such as pilots, lawyers and bankers and others who m...

Real Time Speech to Speech Translation Devices

10.8% per annum (Romaine and Rishardson, 2009). At the current time the majority of the industry revenues for the global top 30 t...

Nursing Management Issue/Medication Error

systems. The following examination of the problem of medication errors focuses on the context of mental health nursing within the ...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Hearing Loss and the World Wide Web

literature as well. Schafer (2007), for example, emphasizes the importance of being aware of the diversity of hearing solutions o...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Manulife; BCG Matrix Analysis

and the way in which markets can be divided in terms of market share/growth and the cash usage and cash generation. This helps to ...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

New Business and Thin Client Computing

the business itself, which is customer-driven. A large number of patient insurance billing records need to be processed and gener...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

A BCG Matrix Analysis of Apple

matrix we can see that there are four categories based on four main assumptions regarding the behaviour and attractiveness of the ...

'Green Business' and The Bay Area Green Business Program

to work with small and medium-sized businesses - auto repair, printing/graphic arts, and wineries. Small operators do not have de...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Business Questions

firm are answerable only the shareholders. Individually shareholders may have little power, although large shareholder may exert s...

Marketing Audit Schering-Plough

Home Page, 2009). In 2007, Schering-Plough acquired Organon BioSciences, a human and animal health care company (Huliq.com, 2008)...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Sustainability Strategy at Wal-Mart

the companys own bottom line. For example, a short-term goal in logistics has been the target to obtain a 25% increase in fuel eff...

Strategy In Business

This 12 page paper is written in three parts. The first part looks at what is meant by strategy and planning in a business context...

Why Do Companies Failed to Make Accurate Capital Investment Decisions?

the back of envelope it would be unsurprising that the results will be lacking. However, it is not a problem that is associated on...

Applying Concepts for Future Benefit

price down again. The key for a business is to benefit from a time where there is the access of demand over supply is to be one of...

Supply Chain Differences between B2B and B2C Organizations

to the above statement can be found in the sites handling of personal information. Security measures are much improved over what ...