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Essays 241 - 270

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Nursing Management Issue/Medication Error

systems. The following examination of the problem of medication errors focuses on the context of mental health nursing within the ...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Manulife; BCG Matrix Analysis

and the way in which markets can be divided in terms of market share/growth and the cash usage and cash generation. This helps to ...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Hearing Loss and the World Wide Web

literature as well. Schafer (2007), for example, emphasizes the importance of being aware of the diversity of hearing solutions o...

Dell Strategies

market share with the same products but to get more new customer to buy them, and diversification, which is often referred to as t...

The Drug Economy of Peru

the network also includes those who may never come in contact with the drugs, such as pilots, lawyers and bankers and others who m...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

Improving International Employee Consultation

as a basis for international standards. There is support for the need to implement an employee consulting framework, in line wit...

Potential Marketing for a Flying Car

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...

PROBLEM SOLUTION: SMITH SYSTEMS CONSULTING

of networks, applications and websites, is running into issues that many companies of its type do. First, founder and CEO S...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

Thucydides and his accuracy as a historian

the objectivity he professed" (Lattimore xiii). As this postmodern revisionist view of Thucydides suggests, his historical accurac...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

Plan to Keep Construction Managers

with an aggregate value in excess of a billion dollars. The company was founded in 1978. * Tom Manchester, president and project m...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

Analysis of Mark 4:35-40

if "the Son of God does not sink, neither shall we" (Darby, 2009). Matthew Henry finds allegorical meaning in the passage, as he...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

Successful Project Management

local health authority, local health care providers, including the health visitors who will be incorporating visits to the SureSta...

Wild Swans and the Realities of Communism

"Slaves Who Have No Country of Your Own-Ruled by Different Masters (1945-1947)" (Chang, 1991, p. 75). This title conveys the attit...