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Essays 271 - 300

The Function of the U.S. Secretary of Defense

This research paper examines the functions performed by the U.S. Secretary of Defense, as the writer describes the duties and resp...

Market Segmentation and Branding's Effects

In six pages this paper discusses branding and how market segmentation is increased and reinforced as a result. Eight sources are...

Marketing Analysis of Haagen Dazs

quickly (Haagen-Dazs, 2002). Haagen-Dazs was sold to The Pillsbury Company in 1983 and the brand has now expanded into nearly 60 ...

Pfizer Case Study

required for the care of feed cattle, it does not possess the marketing knowledge necessary to win over a lukewarm consumer base. ...

Europe, White Goods, and Market Segmentation

to another, and channels of communication set up which will target the appropriate groups....

Irish President's Constitutional Role

of the president of that country is absolutely a fascinating topic. Mainly, the reason for this is the radical changes which have...

Xerox DC420 Product Segmentation Strategy

to suit the specific needs of the business customer. The capability that the product has for upgrade further enhances its a...

Farmers Auto Insurance Marketing

large insurance companies - including Farmers - encouraged agents and independent salesmen to focus on life insurance sales. ...

Segmentation and Pricing at Nike

can develop and maintain the same start-up attitude that propelled Knight to work under 28 years ago in founding Nike. There appe...

Questions on Marketing and Business

of Movement and Change. Hastings (2000) writes of the effectiveness of the Internet in conducting preliminary marketing research ...

Overview of Microsoft Corporation

In five pages this paper examines Microsoft in an overview that covers its background in terms of history, business type, and posi...

Discrimination in Marketing

This 3 page paper discusses discrimination in marketing, and the claim that market segmentation has gone too far. The writer argue...

Internet Sales and Product Promotion

In five pages this paper discusses Internet product sales and promotions in an assessment of online pros and cons, as SWOT analysi...

Case Study on Sketchley Dry Cleaning

In six pages this case study on Sketchley Dry Cleaning examines market segmentation and expansioin. There are no sources listed....

Petroleum Convenience Store Marketing Tutorial

In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...

Mail Order Bride Business

In twelve pages this controversial business is examined in terms of market segmentation, target audience, a comprehensive advertis...

Cars and Gender Differences

In five pages this paper examines the gender differences regarding the purchase and uses of automobiles with market segmentation a...

Three Books on Marketing Compared and Contrasted

and goes right to the heart of the matter. He asserts that advertising (todays author would probably say "marketing") is not "ente...

RotoZip® Marketing

In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goa...

Competitive Advantage and its Causes

In six pages this paper discusses Kay, Prahalad, Hamel, Stalk, and Porter in this examination of competitive advantage, resources,...

Advertising According to David Ogilvy

In three pages this paper compares Theodore Levitt's The Marketing Imagination and Art Weinstein's Market Segmentation to David Og...

Manufacturing and Adopting Pull Based Principles

In five pages this paper examines an established computer manufacturer's adoption of pull based techniques in an assessment of the...

Opposing Interracial Adoption

In five pages this paper argues against the practice of interracial adoption, citing lost heritage, white privilege, and racism as...

Gay Parenting and the Issue of Adoption

In six pages the adoption controversy as it pertains to gay couples is discussed with strong points supporting parenting by member...

Child Adoption and Gays

In ten pages this research paper examines both sides of the gay child adoption issue and supports the rights of gays to adopt chil...

Overview of the Controversy Involving Gay Adoption

In eight pages this research paper examines the gay adoption controversy from both sides and also discusses relevant state and reg...

History of China, the Introduction of Buddhism and its Impact

people embracing it. Ironically, as the two cultures and the two traditions worked to reach a level of harmony in belief, Buddhis...

National Curriculum Adoption by the United States

In eight pages this research paper discusses the adoption of a national curriculum by the United States in an evaluation of its pr...

The Technology of Asynchronous Transfer Mode

In eight pages this technology is examined in an informational overview that discusses the strengths and weaknesses of its technol...

Child Adoption Benefit

in family foster care or in state facilities--and the legal, policy, and process obstacles that present barriers to adoption and l...