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Essays 361 - 390

Consumers in Latin America

In seven pages this paper examines Latin American consumer buying habits in a consideration of research models and consumer focuse...

Overview of Consumer Credit

Those in the bottom half of the income scale increased their ownership of cards from 45% in 1983 to 54% in 1992. That continues th...

Three Marketing Articles Evaluated

In six pages 3 consumer articles featured in 1998 and 1999 editions of Journal of Marketing Research, Journal of Consumer Research...

Availability and Choice of Goods

In three pages consumer's choice of goods are assessed through monetarism theory, cost curves, and how availability and cost are a...

Answers to Questions on Consumer Marketing

Consumer marketing issues are considered in brief answers to questions consisting of seven pages with such concepts discussed as s...

Proposed Research Project on Impulse Buying

In eleven pages this paper presents a research project proposal regarding consumers, impulse buying, and purchase advertising pers...

Consumer Goods and Social Values

basic and fundamental article of clothing; it is likely that all but a few individuals in Western society own at least one shirt. ...

The Use of Psychology in the Development and Use of Brands

positive impression of the product and help to stimulate demand. In order to assess this the first stage is to consider how and wh...

LETTERS OF COMPLAINT: UNITED STATES AND JAPAN

First the American version, which was written to the companys president, Mr. John Johnson. Dear Mr. Johnson, Im...

Theories of Change and Conflict

Any change brings resistance because change is frightening to many people. Leaders must be able to introduce, plan, and implement ...

Change at Monsanto

In the 1990's Monsanto changed from a general chemical company to a firm specializing in life sciences. Using a case study the ch...

Change Readiness

Once an organization has decided it needs to change, it will need to know the state of readiness it has to make those changes. Thi...

The Changing Language Associated with Human Resource Management

that is worthy of consideration is to assess why there have been changes and how these may either reflect or create different perc...

Organizational Changes; Analysis and Implementation

change is when they are both used in conjunction with each other. Theory E takes the hard approach; this is the task orientated ...

EMI Case Study

change, he has the power and the commitment to drive forward change; however he cannot do it on his own. However, is should be not...

Change at FMCool; A Case Study

This 65 page paper is an in-depth case study looking at organizational change, culture and business issues for a fictitious radio ...

Trouble Shooting in Services Industries

communication will have fewer levels to traverse with fewer gatekeepers so that there is a greater chance of management at higher ...

Who Really Makes Decision In Organizations?

same in all processes; to define the problem, to consider the alternatives, to evaluate the best course of action and to make the ...

Profit in the Film Industry - An Economic Analysis

In a paper of sixteen pages, the writer looks at profit in the film industry. The live action industry is compared to the animatio...

VIDEO GAME INDUSTRY - AN OVERVIEW

the 1977 launch of the Atari 2600 and its quaint two-dimensional game Pong, the demand really didnt take off until the late 1990s ...

ERICO; Industry Trends and Strategy

new builds this may help to make up for the losses in some other markets. There is also a trend towards increasing levels of int...

Callaway Golf

sell a large number of items. An economy of scale is a reduction in cost of producing each unit as a result...

Automotive Industry And Global Financial Crisis

less cost than other countries (Tabarrok, 2008). This means that every country can have a comparative advantage if they specialize...

Influences on The Electronic Retail Industry in New Zealand

as a whole fell by 12%, the largest fall in 11 years (RNCOS, 2008). There is a lower level of disposable income due to difficultie...

Printing Industry in Australia

part of the economy. For the most part the structure is fragmented with a large number of printers remaining small to medium-sized...

A Look at the Hershey Corporation

Slow but steady growth in the industry characterized the 2000s ("Industry Snapshot," 2008). Examples of serious competitors, other...

Three Essays on Realtors and Real Estate

society and no one wants to talk about it, much less have it in the backyard. The solution here is to offer the clinic as a direct...

Operations Management and the Fast Food Industry

Harvard business School makes the differentiation between services and manufacturing according to four features; those marketing a...

Australia's Event Industry - An Analysis

with more than 52,000 tourists, traveling to business events within the country (Time 2009, p. 94). It is said that many qualities...

The Development of the British Film Industry: Cultural Influences

here is that the film industry, even in its earliest days was driven by economic concerns and considerations. Throughout the 192...