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Essays 61 - 90

2005 Big Markets Emerging

located all around the world. Garten (1998) identified ten: "Mexico, Brazil, Argentina, South Africa, Poland, Turkey, India, Indo...

Pepsi, Coke, and Innovative Product Production

in obesity among children in America. To meet this challenge, the company developed low-fat chips, in fact, PepsiCo was the first ...

Selling Sex and its Negative Impact Upon Society

skimpy clothing. There is much allusion to a lifestyle that supports drinking and taking drugs. This is true of television shows a...

Conceptual Marketing Models

In eleven pages this paper examines marketing audit, processes of consumer decision making, product life concept, and GE matrix co...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

Ford Pinto and Product Safety Management

this car alone (Grimshaw v. Ford Motor Co, 1981). Mother Jones Magazine, August 1977 issue, blew the lid off of Fords deceit by c...

Issues Associated with Sports Marketing

necessarily participate at all but will buy merchandise which is connected with the sport....

Consumer Protection and Business Law

topic does tend to support the consumer, although sometimes the consumer has to appeal. For example, in Leipart v. Guardian Indust...

Gatorade and Tylenol, Marketing Strategies

that sixty percent of consumers believe a company with a good reputation would not sell poor quality products (Bell 1994). ...

Germany and Ice Cream Bars Marketing

While marketing a U.S.-made ice cream product in Germany is difficult, it isnt impossible. But before doing so, certain assumption...

John Rawls, Nozick, and Adam Smith on Business Ethics

actually benefited society. This is no longer true. in todays society, corporations use these and other precepts to pass on their ...

Toy Safety and the Fast Food Industry

customers, a position that most of the industry shares. McDonalds and Burger King have led the industry in ensuring the saf...

Submarino.com Website Analyzed

it refocus efforts to spur sales with limited resources; especially in Latin America, an area in which computer and Internet penet...

Important Issues in Marketing

The brand was devalued and sales dropped as process dropped. The company lost their exclusivity. The opposite may be seen as the b...

Consumer 'Feminization' During the Postwar Years

Nevertheless, professionalizing home economics and consumer science helped the very women it was teaching to stay home to enter th...

Coca Cola Advertising's Impact

In seven pages this paper discusses Coca Cola's advertising and marketing impacts upon consumer product purchasing. Nine sources ...

Evolution of Internet Marketing

or services. Throwing advertisements at every place a space exists no longer is seen to be the path of the wise....

Overview of the Target Corporation

In twenty pages Target is examined in an overview that includes company background, mission statement, structure of the organizati...

Overview of GNP

In five pages the Gross National Product is examined in a consideration of various components such as total spending by consumers,...

Children and the Effects of Marketing

In eight pages this paper discusses how product marketing focuses upon children in a consideration of the connection between paren...

Singapore and the Marketing of Video Games

In ten pages this paper discusses what must be considered when marketing home video games to the Singapore market in a considerati...

Consumer Manipulation Through Advertising Images

In five pages this research paper discusses how consumer manipulation is achieved in product advertising campaigns through various...

The Issue of Child Labor

5 pages and 10 sources. This paper provides an overview of the issue of child labor and its use in many different countries. Spe...

Overview of the CSPC

In eight pages this paper examines the legislation that was passed which led to the founding of the Consumer Product Safety Commis...

Unsafe Products, Business Practices, and Ethics

In four pages this paper considers a toxic shock syndrome death case study in this consideration of consumer purchasing of product...

Consumer Pressure for Better Health Care

A seven page paper delineating the factors behind the impetus for better health care products and services. From the 1960s onward...

What Is Public Relations

define public relations is because it really means different things to different people. Even the term is confusing. An analytical...

Systems Development Project For The Bead Bar

of Bead Bar there are several sets of users, these are company head office, the retail outlets and franchisees and their staff and...

Copyright Protection of Literary Works

the written word, either as a creative work or as a study (Lefevere, 1992). Under the 1988 a literary work has a broader definitio...

Assessing the Optimum Level of Product Placement within a Film

have on the how memorable the product is to the audience. The research will also have to assess the optimum level for the audience...