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Essays 481 - 510

The European PHEC and the American DTC

advertising in the US Since the mid-1980s, the FDA has allowed DTC advertising in the US. Originally, a few DTC ads were allowed ...

Failure of UK's Sainsbury's?

The null hypothesis will be that the consumer experience is satisfactory once the customers are in the store, meaning that the pro...

Business Position of Apple Corporation

the environment. There are two main markets, the i-pods and the computers. 2. The Economy The economy is important as this w...

Aviation and Marketing

But these days, for the most part, price tends to be the dominant factor when it comes to competition; price and loyalty through f...

Harley Davidson and 'Hogs' Marketing

Its sale or function keeps the organization alive and growing. In the case of Harley-Davidson, of course, the product indeed is a...

Merger Between K Mart and Sears

merger has yet to actually take place (though approval seems to have been obtained), many experts, needless to say, have many ques...

2005 Big Markets Emerging

located all around the world. Garten (1998) identified ten: "Mexico, Brazil, Argentina, South Africa, Poland, Turkey, India, Indo...

Impact of Marketing Technology on the UK Supermarket Industry

of competitiveness is reflected in the expenditure in marketing in 2003 which totalled ?112.1 million (Euromonitor, 2004). ...

Market for Sport Shoe Trainers

2004 and 2009, and the main purchases are males, who make 52% of the purchases (Euromonitor, 2005). Most of the goods are sold th...

DELL AND BEGINNING STRATEGY

1983 to study pre-med, was also establishing a business that sold random-access memory (RAM) chips and disk drives for IBM PCs (De...

Technology and Organizational Change

The authors have pointed out that the conventional research of the time had worked toward obtaining evaluations of other proposals...

McDonald's and Problems with Marketing

psychological approach, not selling the product, but a perception and image that is associated with the brand. Marketing a brand ...

Pepsi, Coke, and Innovative Product Production

in obesity among children in America. To meet this challenge, the company developed low-fat chips, in fact, PepsiCo was the first ...

Marketing Theory Basics

In six pages a discussion of some basic marketing theories include brand, pricing, packaging, distribution, promotion, and consume...

Paperboard Exporting to China Business Proposal

mind protection of manufactured products from the point of manufacture to their final outlet destinations. While it certainly pro...

Advantix® and Marketing by Eastman Kodak

In sixteen pages this consumer imaging technology by Kodak is evaluated in terms of performance, PEST and SWOT analyses, and marke...

Recession of 1990 and 1991 and Its Impact Upon Monetary Policy

In five pages this paper considers the recession and the impact it had both on the market economy and on monetary policy with the ...

Single Young Adults and Consumer Behavior

In six pages consumers under the age of twenty five are considered in terms of their characteristics and their unpredictability fr...

The Art of Consumer Capitalism in Advertising

In a paper that consists of five pages the art form of slick consumer capitalist advertising is disccused as are the ways in which...

Research Analysis on Impulse Buying

This paper represents a research project proposal consisting of eleven pages which discusses advertising and marketing geared towa...

Internet Usage by Two Companies - Gateway 2000 and DLJ Direct

taking itself too seriously and has collectively remembered to have fun in business as well as build profitability. All com...

Marketing Function Changes

In five pages marketing function changes are discussed as they relate to changing consumer preferences and Internet technology. T...

Urban Hispanic and African American Marketing

In sixteen pages this paper examines how marketing can target these two extremely important consumer groups. Fifteen sources are ...

Children and the Effects of Marketing

In eight pages this paper discusses how product marketing focuses upon children in a consideration of the connection between paren...

The Importance of Brand Names

The writer evaluates the importance of various aspects of branding, including brand names, equity, and consumer loyalty. The write...

Contemporary Consumer Marketing

In five pages various marketing methods and Hugh Mackay's observations are featured in a discussion of how marketers are affected ...

Against Trade Liberalization

to the extent that they are dealing with ethical companies. In far too many instances - the old Nike sweatshops, Union Carbide in...

10 Drivers for the Development of Manufacturing Industries in Small Economies

level of income available in an economy to make the purchases it will also increase the pressure on government spending on the wel...

INTERNET MARKETING AND CONSUMER BEHAVIOR

open the discussion, well first point out the differences between traditional marketing and that used for the Internet. Traditiona...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...