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Essays 451 - 480

Marketing Theory Basics

In six pages a discussion of some basic marketing theories include brand, pricing, packaging, distribution, promotion, and consume...

Advantix® and Marketing by Eastman Kodak

In sixteen pages this consumer imaging technology by Kodak is evaluated in terms of performance, PEST and SWOT analyses, and marke...

The Art of Consumer Capitalism in Advertising

In a paper that consists of five pages the art form of slick consumer capitalist advertising is disccused as are the ways in which...

Paperboard Exporting to China Business Proposal

mind protection of manufactured products from the point of manufacture to their final outlet destinations. While it certainly pro...

Overview of Consumer Credit

Those in the bottom half of the income scale increased their ownership of cards from 45% in 1983 to 54% in 1992. That continues th...

Research Analysis on Impulse Buying

This paper represents a research project proposal consisting of eleven pages which discusses advertising and marketing geared towa...

Strategic Impact Of E-Business Supply Chain Management; The Case of Asda

and with regular supplies needing to be delivered there can be a high opportunity cost where stocks of goods are depleted, not onl...

Consumption Choices

are cheaper. These effects may be seen even if there is not a drop in disposable income, but there is an expectation that there wi...

LETTERS OF COMPLAINT: UNITED STATES AND JAPAN

First the American version, which was written to the companys president, Mr. John Johnson. Dear Mr. Johnson, Im...

Rainbow Plant Food New Marketing Plan

red geraniums with yellow leaves. This is an entirely new marketing concept and one that will be introduced to the public using t...

Ways to Improve Personal Credit (Article Review)

2006, p.44C). The article overall provides a few interesting questions about credit and does respond with general information. How...

Media Moguls

profitable fashion, it has created problems as well. One of the most obvious and by far the worse of these problems is that it is...

Egypt's Market for Durable Goods

In five pages this paper considers Egypt's consumer market for durable goods in a discussion of size, laws, and influences. Four ...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Consumer Behavior and Dyadic Exchange

have evolved over the past several decades. The concept of the "dyadic exchange" is best explained in the simplistic terms of one-...

Global Consumerism

In five pages business approaches to global consumerism are discussed with various arguments from both sides offered along with ma...

Types of Consumer Time

In ten pages consumer time allocation is considered in an examination of leisure, nonmarket and market time. Eleven sources are c...

Work, Society, and Consumer Time Choices

In fourteen pages this paper examines how choices are rationally made by consumers regarding leisure, market, and nonmarket activi...

American Economic Growth and Productivity

product is defined as equal to governments compensation of employees, or the wages and salaries paid to government workers. Gover...

Consumer Choices About Time

This paper consists of 14 pages and examines how consumers allocate time for market, nonmarket, and leisure activities. In the an...

Comparative Analysis of Consumer and Business Marketing

In eleven pages this paper compares business and consumer marketing in a consideration of similarities and differences with a Cari...

Marketing and Consumer Attitudes

In a report of seven pages integrated marketing as it relates to the attitudes of consumers in the twenty first century is conside...

Market and Position of Nokia Corporation

In five pages this paper examines Nokia in an overview of the cellular phone industry, the company's target market, future technol...

How Advertisements Appeal to Autonomy Need

In this paper consisting of five pages the consumer's desire for autonomous purchases based on advertising cues is discussed in te...

Evolution of Internet Marketing

or services. Throwing advertisements at every place a space exists no longer is seen to be the path of the wise....

A DSL Lite, ADSL, and HDSL Overview

lieu of repeaters, installed to increase distances the analog voice signal may travel. ISDN circuits do not work well with loadin...

Industrial and Consumer Product Strategic Marketing

In twelve pages this paper discusses the process of buying and the differences between consumer and industrial products in this st...

Coca Cola Advertising's Impact

In seven pages this paper discusses Coca Cola's advertising and marketing impacts upon consumer product purchasing. Nine sources ...

Furniture Purchasing Distinctions

In six pages the ways in which furniture is bought by consumers are examined in a consideration of determining factors such as soc...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...