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Essays 1411 - 1440

Gatorade and Tylenol, Marketing Strategies

that sixty percent of consumers believe a company with a good reputation would not sell poor quality products (Bell 1994). ...

Cigarette Marketing at Philip Morris and R.J. Reynolds

premium brands by the same manufacturer (Beardi, 2001). As such, what the cigarette companies attempt to sell is image and self-es...

Consumer Decision Making and Advertising's Influence

an empty cereal box, the broken dishwasher, the expiring car lease, a bad hair day . . ." (Ephron, 1998, p. 14). In short, it isnt...

Changing Status of Coca Cola

arms reach" of anyone with the most casual of thoughts of wanting one right away. Coca-Cola products are available in virtu...

Buying Behavior of Consumers

and services. It is important to establish whether or not the target section of...

Insurance Regulations in Hong Kong

Trade Organization has meant more opportunities for Hong Kong insurers (Xinhua News Agency, 2002). It also means that there is ple...

Germany and Ice Cream Bars Marketing

While marketing a U.S.-made ice cream product in Germany is difficult, it isnt impossible. But before doing so, certain assumption...

Electronics and Consumerism

most significant inclusion. In looking at consumer electronic products of the twenty-first century and beyond, it does appear tha...

Department Store and its History

other retail considerations. This revolution was not limited to retailing considerations alone, however, but extended all the way...

Research and 'Voice of the Market'

learning about the customers of competitors and what competitors are doing to gain market share. The voice of the customer simpl...

Encouraging Consumer Buying Through Techniques in Advertising

structure of the poem, providing a means by which to connect the words with organization and conclusion (Poetry Analysis: A Quick ...

Press Release Effectiveness

by K Mart is to show that they are family oriented. A series of programs aimed at helping the family in many areas, including chil...

Global Markets for Wine and Its Influences

Recent trends indicate that the Australian wines may have a slight edge in the table wine markets due to their aggressive attentio...

Beer Market of Germany

exports (Martin, 2001). Binding Brauerei AGs, a major brewry, saw a sharp downturn in their performance in the time leading up t...

Customer Understanding and Information for Commercial Purposes

company of System Management Software, Inc. (SMSI), and is an indication of the way in which it was the internal development that ...

Capital One Credit Card Company

fees, payment history, parties to transactions, and credit card usage (Capital One, Privacy, 2002). * Credit bureaus to determine ...

Managing Credit from the Perspective of a Creditor

the credit managers job somewhat easier in the future. The credit management function does not always have control over the organ...

Are Mega Mergers Beneficial or Detrimental?

the diminished connections that they have with the communities that they serve. One such expert is Wall Street financier George So...

France's Economic Indicators

In five pages France's economic indicators of January to May of 2000 are examined. Four sources are cited in the bibliography and...

Australia Banking and Competition

In a report consisting of five pages Oyster Bay, NSW's Geoffrey Warrener's letter to the editor is featured in a consideration of ...

Consumer Decision Making and the Influence of Spouses

to buy an extra dress or something to spruce up the house. Today, things have changed in that the man is not necessarily the prima...

Evolution of Internet Marketing

or services. Throwing advertisements at every place a space exists no longer is seen to be the path of the wise....

Artistic Expression in Film

This paper examines how artistic expression can be conveyed through cinematic expression. The author also addresses censorship, c...

Can Consumers Find Advertisements Useful?

In a paper consisting of five pages the usefulness and informative aspects of advertisements in terms of consumers are questioned ...

Coca Cola Advertising's Impact

In seven pages this paper discusses Coca Cola's advertising and marketing impacts upon consumer product purchasing. Nine sources ...

Consumer Choices and Music

from "a philosophy encouraged by businesses through the advent of advertising that was to develop desires for new products regardl...

Industrial and Consumer Product Strategic Marketing

In twelve pages this paper discusses the process of buying and the differences between consumer and industrial products in this st...

Consumer Pleasure and Regressive Thinking

In five pages this paper examines the enhancement of consumer satisfaction through regressive thinking and how marketers manipulat...

Market and Position of Nokia Corporation

In five pages this paper examines Nokia in an overview of the cellular phone industry, the company's target market, future technol...

Shoplifting and Its Effects

loses $23.21. In other words, stores recover very little of the value of the stolen merchandise. Still, the statistics improve in ...