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Essays 631 - 660

A Review of an Adolescent Consumer Behavior Article

addition to parental influence, peers were also influential, just in the opposite way. Researchers in fact confirm much other lite...

Ecommerce and Taxation

still address their personal needs when it is convenient for them. "Hundreds of major retailers dot the Web with a fast-evolving ...

Estee Lauder's Eye Cream and Buyer Behavior

an interview with people who have used the product. The paper then discusses how the product meets the needs and desires of consum...

Cross Promotional Advertising Between Sports Brands and Consumer Products

advertising is the art form of consumer capitalism. In analyzing the kinds of ideas, values and ethics contemporary advertising a...

Overview of Cable Modems

Cable modems are considered in terms of history, cost, consumer price, speed, competition, and technology in this ten page overvie...

Global Uses of Media Advertising

In five pages this paper examines the consumer appeal of media advertising with examples from such countries as the U.S., portions...

Manufacturing and Activity Based Costing

In this paper consisting of nine pages the effects of activity based costing in terms of a distribution system are observed from t...

Bringing the Gap That Exists in Pharmacy Communications

In eight pages the communications problems between consumers and pharmacists are discussed in this report that considers how this ...

Overview of Consumer Research Groups

Consumer Research Groups are considered in ten pages with terminology definitions, issues, functions, and significance included in...

Kean College Consumer Satisfaction Study

In nineteen pages Kean College 1995 surveys of college students regarding their school attitudes are analyzed in terms of data exa...

Marketing Function Changes

In five pages marketing function changes are discussed as they relate to changing consumer preferences and Internet technology. T...

3 Marketing Journals Evaluated

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

Children and the Effects of Marketing

In eight pages this paper discusses how product marketing focuses upon children in a consideration of the connection between paren...

Psychology of Consumers and Three Case Scenarios

In fifteen pages three case scenarios of a JVC video recorder purchase, switching from Marlboro reds cigarettes to Lights, and buy...

Still Relevant After More Than 40 Years 'Marketing Myopia'

This book report in 5 pages considers the Theodore Levitt text that was originally written back in 1960 for the Harvard Business R...

Urban Hispanic and African American Marketing

In sixteen pages this paper examines how marketing can target these two extremely important consumer groups. Fifteen sources are ...

Online Salesmanship

In ten pages this paper examines how the Internet can serve as an important sales implement in a consideration of its different ap...

Consumer Decisions and Influential Factors

In fifteen pages three areas are examined in regards to the factors that influence decisions consumers make and include choosing o...

Business Writing, Car Buying, and Letters of Transmittal

In sixteen pages a business writing report concentrates on a new car purchase and transmittal letters that will assist consumers i...

History of the Chevy Corvette

In six pages the Chevrolet Corvette Stingray is examined in this historical overview of what it reveals about consumer behavior an...

Singapore and the Marketing of Video Games

In ten pages this paper discusses what must be considered when marketing home video games to the Singapore market in a considerati...

Innovations and Problems of the Credit Card Industry

In twenty six pages this research paper considers the U.S. credit card industry in an examination of its innovations such as 'smar...

Overview of the Unilever Company

In five pages this paper presents an overview of the largest global consumer goods' packager. Eight sources are cited in the bibl...

Women and Consumer Behavior

A study proposal considering women's consumer attitudes and habits is presented in five pages that includes a general overview, 3 ...

The Importance of Brand Names

The writer evaluates the importance of various aspects of branding, including brand names, equity, and consumer loyalty. The write...

Contemporary Consumer Marketing

In five pages various marketing methods and Hugh Mackay's observations are featured in a discussion of how marketers are affected ...

The Focus on the American Middle Class in 1960s through 1990s Advertising Campaigns

In a paper consisting of five pages the ways in which print advertisements have portrayed the lucrative consumer base of the Ameri...

Children and Advertising

buying habits are a part of growing up, however. That teenager from years ago who left home to live on their own without having l...

1990 and 1996 Economic Conditions

In nine pages the economy during the years of 1990 and 1996 are compared in terms of consumer confidence, inflation, and unemploym...

Consumer Protection Responsibility and Jack in the Box

In six pages this paper applies Kantian philosophy to Jack in the Box in this examination of consumer protection issues and the fe...