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Essays 91 - 120

Frigidaire Case Study

their marketing efforts. In addition, two other attempts to introduce front loaders, one in the 1940s and the other in 1981, both ...

The Position and Strategy of JetBlue Following the Valentines Day Debacle

being difficult for the entire airline industry. The International Air Transport Association projected in 2007 that the 2008 perfo...

EBay; Key Success Factors

the goods, there was no stock needed and in the early days the payments was arranged between the buyer and the seller privately. T...

Kraft SWOT Analysis

SWOT Analysis, 2005). * Strong R&D focus. Kraft continually seeks out new product ideas, but neither is its R&D limited to prospe...

Operations and Marketing

in various areas of the firm. Though this, their marketing efforts will best represent the firm. Although marketers have the best ...

Starbucks - Planning a New Product

South American region (Walljasper, 2007). This would effectively be creating new market in many countries, with the drink is relat...

Marketing Strategies - Their Importance and Potential Obstacles

of management. This is because that level of management is responsible for defining the mission, values, and culture of a given or...

Marketing of a Remote Control for a Fire Alarm

products. They investigate cross-functional interaction between marketing and sales personnel and other specialist involved in a ...

McDonald's Adjusts for Foreign Countries

As McDonald's expanded into more and more foreign markets, they found that they had to change their operational procedures, more s...

iPod And iTunes; the Potential Impact of Microsoft's Zune

Microsoft with the launch of Zune, or has Apple learned its lessons and will it be able to retain the dominant position. With th...

The Failure of Segway

transportation of people over short distances. This had a range of up to 12 miles, moving at a pace much greater than walking and ...

The Marketing of Swatch

and were continuing to make high cost mechanical movement watches. The decision to use the reputation of quality and move into a...

A Comparative Analysis of American Airlines, United, Delta and Southwest Airlines Strategies

The reference librarian can be of assistance in this regard if the student is unfamiliar with how to locate material in their scho...

Marketing Audit of Marks and Spencer

It was the 1920s which saw the company takes it strategic direction of dealing directly with producers, a strategy which has remai...

Women's Professional Football Team Business Proposal

the 2001 season (Bickelhaupt, 2000). It is difficult to keep up with the number of teams because more seem to be added each month...

3 Corporate Marketing Questions Answered

differences and similarities do you see between domestic marketing and international marketing at Encyclopedia Britannica Inc.? ...

Kim, Kim, and Lee's 'Modes of Foreign Market Entry by Korean SI Firms' Reviewed

An emerging market is "a country making an effort to change and improve its economy with the goal of raising its performance to th...

Google's Android OS - A Value-Driven Assessment

emergence into the smart phone market was much like a tsunami. The internet giant erupted onto the field blowing competitors like ...

Market Analysis Chevy Volt

of strategic decision making at a large complex organization like GM? The case of the Chevy Volt sheds some light on inherent we...

Marketing Case Study of SWA

is so important to this case is because it does not follow a normal path. Vilcassim & Kadiyali (1999) explain that a company react...

Dell - A Case Study

U.K. and Canada, and the company is aggressively pushing into Asia and Europe (Gibbs 35). The role of formal knowledge in develop...

Planning and Strategy Implementation Questions

this problem and developed solutions to it. Sometimes when things are presented in black and white, even the most stubborn CEOs yi...

Is the Ghanaian Economy Ready for Part-Time and Remote Tertiary Education Provision?

2010). This has meant in terms of education and the educational infrastructure there was an inheritance fro the former colonial p...

The Marketing and Distribution of Red Bull

place in private, and the attempted on an invitation-only basis, but are then used in marketing, may be televised as seen with the...

The Success of DoCoMo

of the way in which content was provided as well as the decisions regarding the way that the handsets would be designed and market...

Transferable Lessons for Retailers Interested in the Asian Markets

into the market, despite the poor factors which were present and the potential profits which were available. The slow expansion in...

L'Oreal Marketing

the most suitable manner. For example, in Japan Maybelline in the dominant brand (Coates, 2002). Overall, there is a concentration...

eCommerce and Dell's Strategy

is the notion of both individual and company accountability, stellar service and support, and superior corporate citizenship (20...

1987 Marketing Case of the Vancouver Public Aquarium

request for restricted hours for school groups. Alternative Solutions The VPA in 1986 offered the availability of six school tour...

French Company Carrefour and Market in China

two French families in 1959, Carrefour opened its first supermarket in 1960 in Annecy, Haute-Savoie (Carrefour, 2003). Three years...