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Essays 121 - 150

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Adults and the Controversy Surrounding Video Games

This paper argues that both adults and children can be negatively impacted by violent video games. The medial plays a dual role i...

Music Lyrics and Violence

In six pages this research paper discusses the violence report by the FTC, entertainment industry marketing regarding children and...

Quest Diagnostics

country * 150 smaller laboratories * Production facility and operations costs for diagnostic manufacturing subsidiary * Labor-inte...

Steel Industry

falls in the stock markets, including steel companies. This movement to share prices in response to external influences reflects ...

How Does A Particular Intentional Mental State, Such As A Belief Or A Desire, Come To Have Its Particular Content?

To conjure a concept is to bring about thought; however, the question as to where and how that thought originated continues to be ...

Healthcare Industry Phase

of sales (Bergen, 2008). Consumers have accepted products from the sector or the entire industry and, in fact, demand more of them...

Fewer and Fewer HVAC Companies

growth. Regardless of which direction companies expect mergers involving them to take, most do expect to be directly involved in ...

A History of Advertising from 1870 to 1930

In this paper that consists of eight pages the history of advertising within this sixty year period is explored. There are 21 bib...

Ethics and Advertising

In a paper that contains eight pages the motive for the existence of advertising through profit and persuasion are examined within...

How Femininity and Masculinity Perceptions Are Dictated by Advertising

This paper consists of six pages and considers how advertising is responsible for determine what femininity and and masculinity re...

Challenges and Practices for Ethical Recruitment

this is relevant in recruitment we can look at the concept of ethics and then look at ways in which there may be unethical behavio...

An Examination of the Credit Card Industry in the United States

become reality, however, this was not like the development of many other products, this was a social and environmental with the de...

Advertising and the Use of Ebonics

blacks in the U.S. and the Caribbean alike (Everybodys: The Caribbean-American Magazine, 1998). Ebonics has invoked considerable ...

The Twenty-First Century and Advertising

not known, but because things are not completely dismal, and there is a still a market for Gaps products, the turnaround could hop...

Student Supplied Case Study on Product Liability

needing to prove that the product itself failed. The product sold here was for both spectator and active sports and specifically...

Public Health Advertising v. Direct to Consumer Advertising

2004). As this indicates, disease education in the EU is allowed, but American-style DTC advertising is prohibited. Consequently...

Advertising and the Internet

to promote a product to capture the most return on the advertising dollar. In "Guerrilla Marketing: Secrets for Making Big Profit...

Denis Johnson's Jesus' Son Stories

title we need to consider the parallels between the narrator in this story and Jesus, as seen in the bible. It could be argued tha...

Injunctions and the Equity Law

remedy granted as appropriate with the granting or withholding of relief. This was a step forward, but there was also a weaker ba...

An Overview of the History and Future Trends of Advertising

in advertising. History Early History The greatest influence of the invention of the Gutenberg printing press in the 15th c...

The Dark Side of Advertising in America

Since billions of dollars are at stake, you can bet that they are going to get it right. Kilbourne states that the average Americ...

Marketing Case Study of Best Buy Internet Advertising

there is in the center of the site an ad that says "keeping cool in the summer is possible" ("Best Buy," 2005). Next to it is a re...

Books on Advertising and Marketing

Claude Hopkins, author of Scientific Advertising, the ideas of whom appear to have had a string impact on the way Ogilvy has devel...

The Mass Media and the African American CultureAfrican American Culture in the Media: Ebonics and Advertising

People identify, after all, with people that are similar to them. Ebonics has the potential, therefore, to serve as a common link...

Children Promotion of Advertising Ethics

ads responsibly, and that the parents are certainly welcome to say "no" when kids badger them for something. But then again, these...

Crest Whitening Strips Proposed Advertisement Campaign

to fill the gap in terms of creating a brighter smile. What is interesting to note about toothpaste, however, is that its one of t...

McDonald's and Current Marketing

visual media such as those forms listed above plus newspapers, magazines and MTV. The repetition reinforces the primary message, ...

Promotion and Advertising

In this paper consisting of four pages the significance of promotion in advertising is discussed using the lessons learned by Levi...

Children and Advertising

buying habits are a part of growing up, however. That teenager from years ago who left home to live on their own without having l...