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Essays 1921 - 1950

London Corporate Expansion to Jamaica

not easy to market to Jamaicans. In fact, Kingston is earmarked for redevelopment (Cope, 2001). Companies who are successful build...

The Ethics of Branding

bottom-line is increasingly affected by the quality, stature and worth of a companys brands. The loyalty of customers to brands, a...

AverMedia Technologies Analysis

develop the "user-affordable video overlay card that can be used in the production of professional broadcast quality video" (AverM...

Cablevision and The Cable TV Industry

If we isolate out industry consideration to the cable television companies that we can look this as a mature industry. In 1997 the...

The Strategy and Marketing of Coke

forward, however, in the dominant poison that the company hold this is a luxury they can afford, as this will also create good pub...

Joint Ventures, Global Trade, and Their Reasons

the product lifecycle stage in the growth phase and there in a great demand (Thompson, 1998). This may be seen as the case in the ...

Analysis of Corporate Annual Account Finances

This figure is ?52.5, giving an operating profit margin of 3.45% This is taken to two significant figures. If we look at the figur...

Changing Status of Coca Cola

arms reach" of anyone with the most casual of thoughts of wanting one right away. Coca-Cola products are available in virtu...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Gap Inc, Nordstrom Inc and E-Commerce Operations

context of real life case studies. For this paper the two companies used are Gap Inc and Nordstrom. The paper will begin by consid...

Pfizer Case Study

required for the care of feed cattle, it does not possess the marketing knowledge necessary to win over a lukewarm consumer base. ...

Company Names and Corporate Law of the United Kingdom

for Software Services Ltd to change their name there would need to be the use of the word limited at the end of the company name, ...

Holiday Company Proposal for Marketing Research

utilised in a range of media. The research will need to identify the most approach concept for Globetrotters to use and then test ...

Measurement Inc. Decision for Purchasing a Computer System

than sixty employees, four managers and a senior manager who reports directly to the president of the company. This senior manage...

Environmental Issues and the Coca Cola Company

conducting assessments of our environmental performance and taking action toward continuous improvement in all that we do (Anonymo...

Information System Effectiveness Measurement

In five pages this paper considers how to measure a company's IS effectiveness. Five sources are cited in the bibliography....

Conrail Bought by CSX

their services. Across the industry, operating ratio "(defined as the ratio of operating expenses to operating revenues...)" (Mil...

Legal Concerns When Conducting Business in PostCommunist Romania

In six pages a company's legal considerations regarding conducting business in postCommunist Romania includes discussion of the Ch...

Overview of Mitsubishi Motors

In five pages this research paper examines Mitsubishi Motor Corporation's history and background with a discussion of fiscal infor...

An Analysis of BMW

The writer discusses the auto company BMW which is a significant part of the economy of both Germany and the U.S. The writer gives...

Ford and Coca Cola Presence In Mexico

headquarters for the purpose of reproducing the Mexican experience in Europe. Marketing and Advertising Strategies...

Miller Brewing Company SWOT Analysis

In six pages this paper examines Miller Brewing Company's market position via SWOT analysis. Five sources are cited in the biblio...

Startup Plan for a Real Estate Business

Life Realty is in the start-up phase of business and we believe, based on market research, that both the timing and the market are...

Increasing Revenues Proposal

In seven pages this paper presents a fictitious company's proposal to generate greater revenues. There is no bibliography include...

Marketing Campaign Model

In nine pages this paper examines Almagated United Grower Company's marketing campaign in a consideration of competition, current ...

California Financial Computing Inc. Marketing Plan

In twelve pages this paper examines a company's need to change the focus of its marketing in a consideration of a marketing plan t...

Case Study of R.H. Macy's

the start of this centurys last decade that Macys began to change for the worse. Several years earlier, Edward Finkelstein had de...

Harley-Davidson's Marketing Strategies In 1977

This paper analyzes the past marketing techniques of the Harley-Davidson Motor Company. The author includes a brief history of th...

SWOT Analysis of Steamboat Ski and Resort Corporation

In eight pages a SWOT analysis of a Harvard Business School case study on Steamboat Ski and Resort examines the company's strateg...

Overview of Frito Lay

In eight pages Frito Lay's overview from its beginnings, 1965 Pepsi merger, and today's corporate restructuring are examined with ...