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Essays 331 - 360

Grand Strategy of Caterpillar

not allowed to sit on the board of directors (which cost Barton two potential allies in former CEOs Fites and Schaefer). The downt...

Domestic and International Marketing

"two nationalist and one globalist approach" (Ravenhill, 2001). The first approach was for the government to bail out the compani...

Marketing and Ericsson

not specially associated with individual products. There were different products sold in each country. The aim was to create an im...

A University of San Francisco Admissions Essay

I have pursued additional readings in this area and believe that the study of ethics is an important component to personal and pro...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

Social Media in Small Businesses

Nowadays, nearly every single business, large and small, can be found on the internet. It is no wonder that the internet is now ou...

Toulmin's Analysis and Advertising

a sense, it may rightfully be called that; the purpose of advertising, after all, is to persuade the viewer of some argumentative ...

Marketing Orientation and SME’s

is one that seeks not only to provide for customer needs, but to exceed those expectations so the customer wishes to repeat the pu...

Applying Elasticity

items that have a very low cost, such as salt (Nellis and Parker, 2010). The graph below shows the relationship between price and ...

Voltaire's Multifaceted Satire

all possible worlds". The purpose of having a character act as a mouthpiece for Leibniz optimistic defense of Christianity was t...

Branding and Marketing in Health Care

phenomena of health care marketing and branding. One of the most instructive lessons in modern health care marketing and branding ...

Health and Business Statistics

the business. Otherwise, it could impact sales margins. For example, if a statistician attempts to conduct a statistical analysis ...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

Nominal Group Technique and Consensus

require the careful balance of several key factors. To begin with, the session will use a cross functional by level grouping in or...

The Organizational Value of Leadership Styles

organization when the leadership is shared between every member of the organization, with each member having responsibility and ac...

Small Businesses and the Value of IT

receptive to the idea. However, upon meeting with Margaret at JavaBooks, the nature of the business need for information technol...

Strategic Recommendation for British Telecom

strategy it is necessary to examine the company in its external and internal environment. This can be undertaken using a number of...

Bumble Corporation: Exploring the Improvement of E-Commerce

For the purposes of this paper, the discussion of e-commerce will focus on the hypothetical company Bumble Corporation and their e...

Identifying a Suitable Organizational Diagnosis Model

assessed in the context of Microsofts acquisition of Skype. The first model to be assessed is the Force field Analysis of Kurt L...

Macro-Factors that May Impact On The iPad Market And Marketing

a high level of styling and the marketing had allowed it to gain a dominant market share; in 2011 the product was able to gain 73....

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Wonderbra - Developing an Integrated Marketing Strategy

itself by eschewing the discrete advertising direction of other womens undergarment manufacturers of the type, embracing the more ...

"The Scarlet Letter" and the Subversion of Puritanism

the entire monologue with a sense of poetics, inviting one to study the words more deeply in search of a hidden meaning. This idea...

Marketing Mix for Multinational Corporations

universal product code stamps and magnetic card readers. For this reason, it is curious to explore how such a legendary company ap...

Comparing the Promotional Activities of Timex and Rolex

undertaken in a localised manner. However, although there is the use of the internet it is the printed media and the telev...

Best Buy Case Study

business model was success, but the risk in changing was undertaken purely as a result of the assessment of changes that were like...

Marketing Strategies for JP Business Solutions

In a paper of five pages, the writer looks at marketing strategies. JP Business Solutions is used as a hypothetical case study. Pa...

The Value of Crucible Experiences

In a paper of three pages, the writer looks at how crucible experiences shape values. The case example of a parent's divorce is us...

Internet Marketing Options for a New SME

that preclude or place restrictions ion the way that this should take place. They are voluntary cases but breaching them can have ...

Communities and the Value of Wal-Mart

In a paper of four pages, the writer looks at Wal-Mart and its value to the community. Social work is used as a theoretical framew...