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Essays 361 - 390

Marketing A Hotel in New Zealand

may serve as a foundations in which to build further successes. Hilton is an intentional company, and along with several subsidi...

Guillermo Furniture Investment Assessment

the project. This can give a figure that can make comparisons between different types of projects, but as large projects will requ...

Assessing HSBC's Marketing

What changes have occurred and how might those changes be attributed to marketing efforts? * PEST analysis. This is assessment fr...

Diet Pepsi; Position, Research and New Marketing Campaign This

own brand colas, at the same, or a similar price to Coca Cola, which is aimed at supporting the idea that this is a premium produc...

Gold Coast Savings Bank

From this it is apparent that the system has a large number of delays, In order to assess the way that this may be improved refere...

INTERVIEW: CHILDREN'S HOSPITAL OF PHILADELPHIA

our doctors, for example, is able to discover some new kind of vaccines from cases, that looks pretty good on our experience list....

Business Process Re-engineering - Implementing a New ICT System

how ICT could be introduced with a new system that will change the process in an organization and the way the processes and models...

MCDONALD'S IN THE NEW MILLENNIUM

the industry? In looking at this case study, the fast-food burger restaurants (Burger King, Wendys) arent responding too p...

Marketing EMI Music in the Digital Age

that will remain the same, the firm needs to music to sell that is attractive to the market. This is an area where EMI have a prov...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Assessment of the Options for Guillermo Furniture Using Net Present Value

present different scenarios, one tool that can be very useful in assessing the performance of the firm is the net present value te...

Assessing 2 Projects Using Net Present Value

level of the discounting, making the discount level 15%. This means the same process is used but the factors are gained by divided...

Global Value Chain and its Uses

Quant in the cosmetics industry as well as many other commercial segments (Thompson, 2005). Nike is a well known brand name for ...

Overview of Fair Value Accounting Uses

fair value also goes against concepts such as the historic accounting concept and the matching. This is also arguably a wa...

Creating Value by Using Business Process Re-engineering

usually occur when there is a need to change the way a business operates. A useful definition of what is meant by reengineering, i...

Mission Statements, How They Are Used, and Their Value

the work the organisation undertakes, therefore, a statement simply to be the best is not enough. Radtke (1998) also argues that t...

Uses and Value of Military Protocol

uses is analogous to military customs and courtesy required of all members of the armed forces. Far from being little more than e...

Can't Place a Price Tag on the Goods and Services of Nature

it worth to be able to look out on the waves crashing upon rocks on the shoreline? Nobody can place a value on this for it is an ...

Personal Definition of Nursing

upholding the human dignity of the people involved, as well as their "unique biopsychosocial, cultural, (and) spiritual being" (LM...

Marketing Issues for Banks

way it can help an organization define its marketing capabilities and understand the environment within which it is operating (Min...

Value Added Marketing Built on Trust

Trust in the Marketplace Research Compiled for The Paper Store, Enterprises Inc. by Janice Vincent, 4/22/10...

Internet Marketing of New and Used Automotive Parts

all has been that of the computer. In more recent times, the computer has moved from the restriction of industry well into the ma...

Marketing and Color Uses

In five pages this paper examines how marketing makes uses of color selection in order to generate emotional reactions or as a way...

Porter's Five Forces Model and Marketing Uses

threat is that of the existing competition. The classical school of though is the typical and logical, with strategy planned and f...

Leveraging Shared Media Costs by Using Integrated Marketing Communications

a coordinated marketing approach across various media and advertising channels, is popularly used to promote brand unity and image...

Socially Responsible Marketing: The Selling of Value

is being observed is an increasing focus on moral and ethical dimensions of business. Evidence of this can be seen, for instance, ...

Mainstream Marketing using You Tube and Mobile Devices

desires (Kotler and Keller, 2008). The aspect of targeting means that it is possible for firms to target different markets as the ...

Assessing the Potential Value of Enterprise Resource Planning

The writer presents an in-depth study on the potential benefits, as well as the challenges, associated with using enterprise reso...

Implementing Customer-Focused Strategies

Further, the marketing mix approach is far less effective in the electronic environment than it is in the local supermarket or Sup...

Do Pure Play Internet Banks Create Value?

This 58 page paper looks at the way in which pure play internet banks, such as First Direct and Egg, may be able to create value. ...