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Essays 391 - 420

Implementing Customer-Focused Strategies

Further, the marketing mix approach is far less effective in the electronic environment than it is in the local supermarket or Sup...

Marketing Audit Schering-Plough

Home Page, 2009). In 2007, Schering-Plough acquired Organon BioSciences, a human and animal health care company (Huliq.com, 2008)...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

People Express - A Case Study

The writer uses a case study to analyze the People Express airline and the way in which they utilize employees. The writer argues ...

Theory of Value and Adam Smith

In this paper consisting of seven pages the conflict within Smith's Theory of Value that is in stark contrast to the idealism of h...

Women, Gardening, and Artist Mary Cassatt

In five and a half pages this paper examines how women and gardening are thematically portrayed in the uses of composition, perspe...

Levi Strauss, Northwest Airlines And Values

This research report focuses on values to emanate from these firms. The relevance of having values and its alliance with a firm's ...

Steinbeck's Novels and the Depiction of Alcoholism

A paper containing five pages analyzes how Steinbeck views alcohol and alcoholics rather ambivalently but finds a value in using t...

Movie Marketing Aspects

In seven pages movie marketing approaches are examined in a comparative consideration of the methods used to market films Being Jo...

Marketing Strategies For The Disposable Camera

This paper analyzes the marketing strategies used by a fictitious camera company, ABC Cameras. The author also provides an advert...

Top2Bottom Snowboards Case Study 1

a variety of networking capabilities. Those like Blade who have established a sense of innovation within the framework of their i...

Humanity, Values, and Valuing

Indeed, the issues behind ethics and morality are critical to defining what meaning truly represents. One who has addressed these...

Investing in Ecommerce Businesses and Valuing

In eighteen pages this paper explores the calculations of the price to earnings ratio and considers how this can be used for asses...

3 Articles on IT Reviewed

In six pages this paper reviews 3 articles researching various information technology aspects such as new system development for t...

Computers in Classrooms

To raise test scores? To make children computer-literate? 2. Which software is best used for the different objectives, for English...

A Case Study of Carnival Cruise Lines

The writer discusses the marketing strategies and other techniques used by Carnival Cruise Lines to become the most popular cruise...

Beer Distributors Compared

In eight pages foreign manufacturers are compared with their Anheuser Busch American counterpart in an examination of company repo...

Resources on the Internet and its Applications

it is also essential that people realize that its true beginnings were actually with the United States military, which wanted to d...

Marketing Strategies For Saab.

This paper discusses various sales statistics, goals, and marketing strategies used by the Saab Motor Company. This ten page pape...

A Lingerie Ad Analysis

This essay of six pages provides answers relevant to the content of a lingerie ad featured in a popular magazine and also includes...

IT Overview

In twenty pages this research paper presents an overview of information technology in a consideration of its societal and business...

Advertising and Propaganda II

In five pages this paper examines how propaganda is used as a persuasive marketing tool in advertising. Five sources are cited in...

Appraisal in Real Estate

In eight pages and 2 parts this paper examines how to value real estate in a calculation of highest property values and appraisal ...

Human Life's Economic Value

In seventeen pages this report examines human life in terms of its economic value with value determinants assessed along with comp...

Marie de France by Dante

In three pages this essay considers how the passion Marie de France and her lover share is compared with her contention God suppor...

A Production Analysis of Citizen Kane

This research report looks at camera angles used as well as characterization in this classic film. A comprehensive analysis is pr...

Marketing Strategies in the Ongoing Pepsi v. Coke Soft Drink War

In nine pages an historical analysis of marketing strategies used by these two soft drink giants are compared and assessed. Seven...

Research Analysis on Impulse Buying

This paper represents a research project proposal consisting of eleven pages which discusses advertising and marketing geared towa...

Aspects of Management in Real Estate

In thirteen pages this paper examines the various factors associated with real estate management and includes industry competition...

Carroll O'Connor and Bill Cosby

In five pages these American television figures are contrasted and compared in terms of the premature deaths of their sons which l...