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Essays 181 - 210

Great Eastern Case Study

be in the region of 3.5 to 4, meaning that for each $1 of physical assets owned by the company the share price may be in the regio...

Ethical Issues and the Responsibility of Marketers; Marketing Tobacco, Alcohol and Financial Services

their goods, and while the UK may have controls, many other countries, especially developing countries, do not have those controls...

Improving the Interaction Between Marketing and Sales and the Application in the Case of Fair Trade Chocolate; A Research Proposal

that appears to be in demand; there has been increasing awareness of fair trade issues; many firms have been able to develop a com...

Coca Cola Market and A Marketing Campaign

that there are no conflicting messages sent and that the message appeals to the target market and supports the positioning. To d...

How International Brand Managers Need To Vary Their Marketing Strategies

which means that more positive responses that may be gained in the different areas where there is a strategy that allows for these...

Central Bark Dog Daycare Marketing Plan

meet the needs of most dogs and owners where there are special health or well being considerations, as long as the dogs are happy ...

A Marketing Campaign Assessment

unlikely to be able to run a country effectively. This is then supported wit the careful leaking of news stories and also unexpect...

Marketing Case Study of Ben and Jerry's

attracts publicity and will appeal to the market which values these types of activities, 7.5% of the pre tax profits are put to go...

Architecture and Marketing

while attracting the customer. Promotion, as we mentioned above, is letting the target market know about the product (or service) ...

The Use of Channel Marketing

nor are they going to share tricks of the trade with other distributors of the same company. Going back to our newspaper...

Cultural Acceptance of Controversial Images: An Ethical or Aesthetic Concern?

to believe that the American character is typified by a na?ve sense of exceptionalism, we, as a culture, continue to be mired in q...

Marijuana and its Psychological Effects on the Brain, Sleep, and Stress

debate in recent years regarding the drug marijuana and whether or not its effects on the body and brain are really as dramatic an...

The Impact of Censorship on Art in South Park's "Episode 201"

cartoon South Park has become infamous due to the circumstances surrounding its censorship. The episode was quite heavily censored...

Advertising and Sexual Images

In six pages this paper discusses how advertising uses sexual imagery with the controversial pornographic images of children in Ca...

Intravenous Maintenance and Heparin Flush Uses

The contrasting and comparing of 2 articles on the controversial practice of using heparin flushes to maintain IVs are presented i...

Science and the Concept of Race

might consider such a statement ludicrous. After all, everyone has grown up with affirmative action, learning about the horrors of...

Are IQ Tests Useful

The most controversial construct in psychology is intelligence and is complementary practice, intelligence testing. This essay pro...

Commercial Agreements and Academia

The commercial sponsorship of academic research may increase the level of research that takes place, but the practice remains cont...

Stanford Prison Experiment

This is a controversial research study because of the trauma the participants experienced. On day 1, one participant had to leave,...

In Defense of Free Speech on the Internet

In a paper of three pages, the writer looks at free speech on the internet. Controversial aspects are explored. Paper uses five so...

The Information Age and Evolving Standards of Literacy

is not what young people generally use the internet for. Indeed, he writes that "it isnt enough to say that these young people are...

Discretion in Policing

must always play a part in police work, discretion is a more arbitrary practice (Bronitt and Stenning, 2011). For example, where a...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

Time Value of Money, Sources of Finance, Bonds and Share and Influences on Inventory

compounding on large amounts over many years can have a dramatic impact on the capital value of the investment. The use of...

Forecasting for a Fast Food Outlet

and ice creams sold in the summer, this looks at the trends rather than just the past performance. Regression analysis takes th...

Conrad Restaurants Ltd. Marketing Plan

now the ratio is 600 residents for every restaurant. The area has a high level of non residents which explains the very low ratios...

Marketing and its Value

product. That is the goal of the corporation marketing the product, but again, ethics should take precedence. Of course, there are...

Reviewing Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment By Martha Barletta

seen as a marketing book, but it is also a primer for many who may be set in their ways and need to be shaken into understanding t...

Federal Express and United Parcel Service's Value Chain

activity of marketing (Kotler, 2003). Both companies have string marketing as a support activity. The next stage of the value ch...

Developing and Marketing New Services and Products and Consumer Attitudes

fair Trade, or received a good review in a food and drink magazine. It is worth noting that this will also reflect political chang...