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Essays 361 - 390

Strategic Decisions at EBay

This 3 page paper looks at the way strategies and strategic decisions have been made at eBay and how the company competes. The pap...

Hilton and Asda

different demands in the consumer market. However, as well as the numerous differences, in business terms there are also a number ...

Anheuser-Busch

this is one which looks a range of stakeholders, including shareholders and customers and the overall design of the companys own p...

Komatsu Case Study

the quality of all products. Caterpillar was dominant in both the U.S. and the world but Komatsu held a 60 percent share of the J...

Starbucks Coffee Vs Caribou Coffee

$1 billion on 35 million customer cards (Cardline, 2004). The company also installed automatic machines for making the coffee (Pa...

Case Study of R.H. Macy's

the start of this centurys last decade that Macys began to change for the worse. Several years earlier, Edward Finkelstein had de...

SWOT Analysis of Steamboat Ski and Resort Corporation

In eight pages a SWOT analysis of a Harvard Business School case study on Steamboat Ski and Resort examines the company's strateg...

Exporting Games; Company Organization and Strategy

carry out business. We will assume that there is the company has several members of staff with language skills and with internatio...

Corporate Plan of Global Strategy and Early Internal Resource Assessment

into Europe. The companys history has been to scout out prime locations where their product is expected to thrive and then capita...

Marketing Shoes in Mexico

company has production facilities where the current footwear are made, we will assume that this is in the home nation. The factor ...

3M Case Study

and the increasing economic pressures meant a series of reorganisation were needed to bring costs back under control. The strategy...

American Express - Brief Analysis

most important in todays changing global marketplace These are integrity, courage, being a team player, the ability to execute pla...

America and IKEA

only would flat packages be easier for customers to handle, but they could get more items on a truck if they were flat (Moon, 2004...

Case Study of a Start Up Company

Helen and then Two Tune and Nuts would each own 17%, this add up to 100% but there were also other plans, such as issues shares to...

Case Analysis of Intersect Investment Services and Strategic Planning

company. To grow and to sustain the new growth, the company needs to add new customers, retain the existing customers and at the ...

Interactivity and Marketing Strategies

the customer. The focus is on what the customer want in the way of activities and products. Customer focus can be either customer...

Boeing's Marketing Audit

needs to capitalize on its first-mover advantage with the 787, gaining commitments - and deposits - on as many units as possible b...

Market Analysis of BOH Tea Company

different countries, but is best known it its home country. This is the dominant brand in the Malaysian tea market but it has had ...

Gap Inc, Nordstrom Inc and E-Commerce Operations

context of real life case studies. For this paper the two companies used are Gap Inc and Nordstrom. The paper will begin by consid...

Quaker and the Snapple Fiasco

Street approved: Steven Galbraith, a food and beverage analyst at Sanford C. Bernstein & Co., commented at the time, "This merger...

A King David Hotel Marketing Analysis

to ensure a uniformly high level of service and top quality personnel and management" (2003). This standard is achieved via profes...

E-strategy

telephone conversations. These are dependent on the availability of cellular telephone service in the area in which the traveler ...

Marketing Strategies of Apple Mac Computers

differently if they hope to recapture a greater market share in the PC market. CHAPTER 1: INTRODUCTION Apple Computer Inc. and M...

Nokia Corporation Analysis

year (Lee and Raza, 2000). Since Russia had been a large purchaser of mobile phones, Nokias mobile division experienced severe los...

Overview of Australia's Orbital Engine Corporation

create new markets as a result of a good idea, the lack of funding and the problems of and pressures of stock market participation...

Won Ton Company Recommendation

gone a long way by beginning the recall of Cream of Won Ton soup, and this information needs to be gotten to the media at once. Ho...

Benchmarking for Employee Recruitment

for job analysis in that it lists the tasks and knowledge, skills, and abilities that are needed for the job (Summers and Summers,...

The Strategy and Marketing of Coke

forward, however, in the dominant poison that the company hold this is a luxury they can afford, as this will also create good pub...

German Expansion Efforts of Wal Mart

In forty pages the problematic expansion of Wal Mart into the German market is examined in an overview of background, strategies, ...

Company Recommendations for Biomet

companies are able to spend more dollars on their different research methods. Because of the increasing resources at hand, biotec...