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International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

Marketing Issues; Segmentation

in the way marketing takes place. 2. The Importance of Segmenting For the marketing of a product there are three main ing...

Marketing Products, Services and Social Efforts

well. Product. The product, obviously, is that thing being sold. It does not need to be a tangible good, it can...

How Has Services Marketing Shaped The Concept Of Marketing For Organizations

low level of accompanying services, these may be goods where there is a reliance of sales, such as car sales, the goods are the co...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

Continental Cablevision and Flintelco; Case Study Assessing a Potential Joint-Venture

The marketing United States is seen many changes including increased levels of diversification as well as consolidation. The growt...

The Coop in Italy; Case Study on the Move to Discount Retailing

the quality is the right level, the Coop approach to screening beyond this. The first stage is a screening to ensure that the supp...

The Cheapest Car in the World; The Case of Tata Motor's Nano

The idea of the car coming from Tata Motors may be seen as unsurprising considering the background and culture of the company. The...

JKA Case Study

company chooses to use a standardised strategy there are many benefits, the economies of scale and a guarantee of consistency are ...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

The Case of Campagnola V. Mulholland, Minion & Roe and Its’ Relevance Within The Legal System

included the presence of the contingency fee; that the firm would receive one third of any money recovered to compensate her for h...

What is a Business Under Australian Tax Law - The cases of Ferguson and Stone

had to deal with in this case was firstly whether the naval officer was undertaking a business, and secondly if this was a busines...

The History of Black America as a Component of American History

5 pages and 3 sources. This paper outlines the different elements of Black American history, with a focus on the significant role...

Drawing Case Law/A Case Synthesis Exercise

prevents a substantial possibility of survival" (Moulton v. Ginocchio). In this case Samuel Ginocchio dismissed a patient complain...

Public Awareness on Cholesterol

specific demographic populations. Fu (2001) conducted a study in Hong that examined the increase in the incidence of CVD that oc...

Delimitations, Limitations, Summary/Research Proposal

criminal justice system (Romero and Lee, 2008). This suggests that the proposed study could be delimited still further by focusing...

Three Malpractice Cases

This paper pertains to three malpractice cases. The cases are described, questions pertaining to the case are presented, and the w...

The ADA, Two Supreme Court Cases

This research paper pertains to 2 Supreme Court cases involved the provisions of the the Americans with Disabilities Act (ADA) of ...

Final Project Proposal, Childhood Obesity Research

This paper offers an overview of the plans for a research study that pertains to childhood obesity. The study will target a specif...

Amadou Diallo, Eleanor Bumpurs, Chases More

This essay provides background on four real cases involving the police. In three cases, people were killed by police. In the fourt...

Avon and Mary Kay Cosmetics in China and Japan

In eight pages this paper considers five questions regarding the market entrance of Avon and Mary Kay into China and Japan. Fourt...

Analyzing the MEM Company Purchased by Renaissance Cosmetics

In eighteen pages this perfume manufacturer, its losses, and 1996 purchase by Renaissance is analyzed in great detail. Six source...