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Essays 1291 - 1320

Management Accounting Case Study

The writer looks at the case of Dumbellow Ltd., a firm manufacturing three product lines, but suffering losses on one of those li...

Reduce Health Costs by Targeting Resources

The New York City Police Commissioner was successful in reducing crime by targeting high crime areas and allocating resources to t...

Cost and Benefits of College

In a paper of five pages, the author reflects on the question of whether the costs of college outweigh the benefits. There are fi...

Porsche - Reflections of the Influences on the Buyer Decision-Making Process

The paper is written in a question-and-answer style, looking at a range of issues concerning the by decision-making processes for ...

The National Budget and the Cost of Intelligence

This paper considers the cost inherent in having just one extra agency in the sixteen agencies that comprise our national intellig...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

Influences in the Chinese Market

China offers potential for exporters of many products, This paper assesses the potential for wine to be exported to china by looki...

Improving Health of Employees

Healthier employees are happier, more satisfied, more loyal, have higher morale levels, and more productive than unhealthy employe...

Socialness of Marketing and the Impact of Hedonic and Utilitarian Satisfaction

The paper is a summary of two articles on marking dealing with the value of hedonic and utilitarian values, one in the satisfacti...

Animal Feeding Operations

Very few independent farms product meat and crops today. Instead, there are huge corporations that are involved in these activitie...

American Health Care and Costs

This research paper offers an overview of reasons being the rising costs of American health care, the transformation of the system...

Immigration Benefits vs Costs

This paper compares and contrasts the positives and negatives of immigration. Economic costs are outlined as are the societal imp...

Tobacco Regulations, Are They Enough?

This paper concerns the health risk associated with use of tobacco products and asserts that tobacco regulation is adequate at thi...

PURCHASING QUESTIONS -- PETSMART

Focuses on environmental forces that might impact purchasing decisions for products and services at PetSmart. There are 3 sources ...

Health Care, Cost Control

This paper offers an overview of health care cost control strategies during the last 4 decades, and also strategies that might wor...

MARKETING PLAN FOR YUMMY BRAND CUPCAKES IN AUSTRALIA

Discusses how a a fictitious cupcake product can be marketed in Melbourne, Victoria, Australia. There are 3 sources listed in the ...

lOw-Cost Airline That Did Not Make It

Many small airlines were founded in the 1980s, some were successful, some were not. This essay discusses People Express airline. T...

Kentucky Fried Chicken

his customers "fresher chicken, faster" (KFC, History, 2008). A year later, in 1940, Sanders created his now-famous original recip...

Repositioning Harpers Bazaar

the product, the features it offers, the use of brand names, the sizes packaging and presentation. In repositioning the magazine i...

Marketing Communications for Cadbury's Drinking Chocolate

is that chocolate is by far the most popular of all flavors added to milk. Another point important in the market is that...

Deere & Company And Caterpillar Company

expanded across the United States and across the globe over the centuries and decades. Caterpillars last fiscal years (2007) sales...

Wal-Mart - How the Marketing Mix Satisfies the Target Market

supermarket, and as such sells a wide range of goods, but the service it is offering and the way that it sells may also be seen as...

EnCana Cost of Capital

of return on the capital it uses, this may be in the form of return on the share capital, such as dividends, or in interest on loa...

Global Tobacco Use

higher for smokers when compared to people who have never smoked (Reibel 643). Globally, oral cancer is the eighth most common dia...

Coke IMC Plan

soft drink. Further, younger consumers generally have fewer concerns over weight. Younger consumers greater levels of phys...

"Fairness" in Pay Inequities

are paid substantially less for comparable work and responsibilities compared to the private sector in the job families analyzed" ...

Ryanair

In trying to undertake a cost advantage the company may seek to be the cost leader in either the industry, or just the relevant se...

FREDERICKS OF HOLLYWOOD - INNOVATION AND CREATION

just want to look sexy. Basically, the companys drive toward innovation could be considered the women who want to look desirable, ...

Diversification

used to supports Ansoffs product expansion strategy, where a firm seeks to sell new goods to the same market (Kotler, 2003). This ...

APPLE INC. AND LOGO

Given were not certain when the student was introduced to the logo, well assume it was in the early 2000s. The logo has remained c...