YOU WERE LOOKING FOR :Creating Brand Name Recognition
Essays 1 - 30
name gives consumers a reason to favor one product over another of similar quality and price. A brand name can have both a functio...
automatically. This is the ideal state, but does not always come about. Underhill (2000) says that "branding and traditional adv...
mention the fact that aspartame had been sent through the wringer. A manager, therefore, needs to basically factor public relation...
The writer evaluates the importance of various aspects of branding, including brand names, equity, and consumer loyalty. The write...
combined company will be strong than the sum of its parts, this may financial, strategy, as far as market share is concerned, or e...
their status (Holt, 2003; 43). In some counties there have even been attempts to trade mark shapes and colors that are associated ...
a few years ago. Consumers are not as willing to accept a brand if the company itself does not have a clean record. Creating a gl...
This 4 page paper looks at what is needed to create a brand, and uses the example of a university. The paper is written in bullet ...
that using brand extensions may be a potentially lucrative strategy, and add value to the firm and the ground, but it is also poss...
The writer discusses various aspects of brand loyalty, including how to create it. The writer also describes brand value and equit...
The concept of brand equity is discussed. The concept is then used to examine the way brand equity is created by Coca Cola though...
to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...
bottom-line is increasingly affected by the quality, stature and worth of a companys brands. The loyalty of customers to brands, a...
is a successful brand strategy? There is no single definition of what is, and what is not, a good brand strategy. To determine th...
positive impression of the product and help to stimulate demand. In order to assess this the first stage is to consider how and wh...
will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...
it needs to relate to the entire earth, so it will need to have a presence in each country, or at least be heard of in each countr...
strong business fundamentals (StealThunder Group, 2002). These three things total 90 percent of the equation, the algebraic part; ...
as The Volunteers, or more commonly, Vols. People across the region take their college sports seriously; the area code for the Kn...
more streamlined ConAgra to concentrate on its "long term strategic resolve driven by branded and value-added food products market...
The writer examines some of the reasons for the success of Dell, including brand recognition. The paper is three pages long and th...
A report consisting of five pages discusses from the perspective of a political consultant how Gore could register a significant v...
In seven pages SWOT and PEST analyses are applied to the Disney Corporation with target markets, leadership, acquisitions, brand r...
recognized that there is an interaction with the marketing and the reliance that those future profits will have on the future mark...
This research paper pertains to speech recognition software that is used in regards to creating medical reports, such as those use...
$70,000 per year, the generic costs $2,500 (Danoff, 2012). If the patents are upheld, millions of people in poor countries will n...
This 8 page paper looks at the different types of assets that are present in McDonalds. The first part of the paper considers the ...
they have adopted a more modest approach with the use of small neighbourhood stores called Fresh &Easy, focusing on California, th...
This 3 page paper discusses three ways in which oen can start an international brand name hotel. The methods include direct mail, ...
factory workers at the "Kaho Indah Citra garment factory on the outskirts of Jakarta" (Klein xvii), where the workers make the equ...