YOU WERE LOOKING FOR :Creating a Brand
Essays 301 - 330
not associated with the history. In looking at different brands it is possible to see this renewal occurring. There are brands s...
2002 (General Motors, 2003). Car sales declined by 6 percent and truck sales declined by 8 percent as compared to October 2002 sal...
both on brand and reputation (Dolbeck, 2003). This makes sense; banking primarily works only if a consumer is willing to trust the...
of those who have been more materially successful. When news leaked of the Dakota brand intended for poor women, the outcry was s...
to continue setting its own course despite anything any critics had to say. Some of its primary retailers began closing stores, r...
homes, for a very low price. Yet, there is always the high end market in any industry. Wealthy people continue to buy select items...
A good deal of literature has been prepared on the topics of global brands and localization -- or standardization -- of global bra...
With this information on hand, we can answer some of the questions posed above. First, well address the segmentation and brand str...
Finally, Merrill launched Merrill Lynch Direct, which, while getting a slow start, finally hit its stride during 2000, during whic...
Care, 2004). The product line has expanded from dog biscuits to a variety of different types of dog and cat foods (Dads Pet Care, ...
each country. This means that a single strategy may be used internationally in attracting the same type of audience (Kotler, 2003)...
says that "branding and traditional advertising build brand awareness and purchase predisposition" (p.32). Donath (2001) explains ...
the company now has 4,100 spread across six countries; The United States, United Kingdom, Canada, France, Germany, and Japan emp...
barely stood aside to let the narrow path creep through, and closed immediately behind. It was all as lonely as could be; and ther...
are different, but there is also company branding. Whilst each attraction is marketed separately there is a brand logo for the gro...
has lost market share without making any changes aside from the package that consumers no longer recognize as being their old and ...
art. Also in the 18th century, Benjamin Franklin actively used advertising in his Poor Richards Almanac. Franklin included...
The writer considers a scenario where the US owner of the KFC brand is considering expanding into the continent of Africa. The wr...
much as a tell model, with advertising undertaking one way communication to tell the consumers of the benefits of their product. T...
the products. Effective levels of meaning include attributes, benefits and values in full. A partially effective level of ...
in the future (CD Europe, 2003). This indicates that the use of the product and the perception of its use by the target market is ...
This analysis focuses on the W Hotel, Lexington Avenue, New York City and discusses its current ranking in that city's marketplace...
Flexible scheduling is one option the human resource practitioner can offer to parents who have children, especially parents who h...
influence consumers perceptions, attitudes and buying preferences. Luxury brands and their impact on consumers has also been inves...
The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...
gained in the different areas (Douglas and Wind 1987). When considered in this context there do appear to be arguments in favour o...
Foods was acquired in 1990 and in 1991 the firm mergers with Golden Valley Microwave Foods, retaining the ConAgra name (ConAgra Fo...
put into place it is necessary to understand the existing position as a baseline, this can be used to determine problem areas, as ...
brand personality specifics, it might be helpful to determine what, exactly, brand personality is. First of all, what is a ...
the differences that exist between the input and the output markets across the different countries where there are operations, the...